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Agency 2020: The Value of Agencies as Idea Creators 

In 2013, the 4A's commissioned Effective Brands to conduct a survey among its members to unleash the value of agencies as idea creation resources and to determine what a successful agency would look like in 2020.

Those findings were presented by Marc de Swaan Arons, founder of Effective Brands during the 4A’s Transformation Conference on March 17.

Here are highlights from the study:

Highlights of 4A’s Agency 2020 Research - The Value of Agencies as Idea Creators (View on Slideshare)

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4A's Data Summit 2015
Feb. 3 | NYC
Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office and keynoted by Jonathan Nelson, CEO of Omnicom Digital.
> Learn More

4A's Partner Awards

4A's Partner Awards
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My Notebook

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