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Agency 2020: The Value of Agencies as Idea Creators 

In 2013, the 4A's commissioned Effective Brands to conduct a survey among its members to unleash the value of agencies as idea creation resources and to determine what a successful agency would look like in 2020.

Those findings were presented by Marc de Swaan Arons, founder of Effective Brands during the 4A’s Transformation Conference on March 17.

Here are highlights from the study:

Highlights of 4A’s Agency 2020 Research - The Value of Agencies as Idea Creators (View on Slideshare)

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4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
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March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
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