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Agency 2020: The Value of Agencies as Idea Creators 

In 2013, the 4A's commissioned Effective Brands to conduct a survey among its members to unleash the value of agencies as idea creation resources and to determine what a successful agency would look like in 2020.

Those findings were presented by Marc de Swaan Arons, founder of Effective Brands during the 4A’s Transformation Conference on March 17.

Here are highlights from the study:

Highlights of 4A’s Agency 2020 Research - The Value of Agencies as Idea Creators (View on Slideshare)

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4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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