In 2013, the 4A's commissioned Effective Brands to conduct a survey among its members to unleash the value of agencies as idea creation resources and to determine what a successful agency would look like in 2020.Those findings were presented by Marc de Swaan Arons, founder of Effective Brands during the 4A’s Transformation Conference on March 17.Here are highlights from the study:Highlights of 4A’s Agency 2020 Research - The Value of Agencies as Idea Creators (View on Slideshare)
Measure Up in 2015!Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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