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Meet the Events Team 

Note: Our webinars and seminars are often supported by collaborative teams. For the fastest response, if you have questions about registration for any of our upcoming webinars or seminars, please contact us at

Brenda Major

Conferences & Events

Brenda, who joined the 4A's in October 2012, is responsible for all 4A's conferences and events, including pre-planning, logistics, site and vendor selection.

She also oversees event sponsorships for the 4A's conference portfolio, which includes annual thought leadership conference Transformation: The Idea Effect, Strategy Festival for agency strategists and account planners, CreateTech for agency creative technologists, Data Summit and more.

Brenda was previously with the ABC/Disney Television Group for 16 years, serving as Vice President of Corporate Events, responsible for ABC events across all day parts including the Primetime Upfront, News, Daytime and Affiliate Relations.

Brenda has more than 30 years of experience producing events, holding leadership positions at Radio City Music Hall and Jacob Javits Convention Center.


Troy Starwalt

Events Manager
Conferences & Events

Troy is responsible for many aspects of the 4A's Conferences & Events, including event speaker logistics and sponsorships for national conferences.

He has been with the 4A's for more than six years.


Bob Linden

Training, Education & Development

Bob Linden spearheads training activities for the 4A's working in conjunction with the 4A's membership division.

Bob has responsibility for programming 4A's webinars and seminars and is always looking for new topics and workshop leaders to add to the 4A's speaking schedule.

He coordinates promotion of 4A's training events with other 4A's divisions and works with executive directors of the 4A's popular training activity—The Institute of Advanced Advertising Studies (IAAS) programs.


Cecilia Graham

Meeting Planner
Conferences & Events

Cecilia is the staff liaison between the 4A's and the event venue, caterer and speaker.

She is responsible for selecting and coordinating all event logistics with the venue.

Ceciila is available to assist 4A's Members with any questions regarding 4A's Regional Seminars/Workshops/ IAAS Programs, including online event registration issues and processing event cancellation(s) and substitution(s).


My Notebook

My Notebook

4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
> Learn More

4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Don't miss speakers from Facebook, Google and more!
> Learn More

View All Events

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