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4A's TruthBrief Competition: The Brief 

  • Problem: We’re too insular: this has a knock on effect in how we view ourselves, how others view us and our ability to attract new talent
  • Target Audience: We currently operate in a B2B model (i.e. trying to attract Clients and impress each other), we need to incorporate a B2C model in order to attract new talent
  • What do we want people to think: Advertising is the number one place to be creative, creating 15% of the nation’s jobs.
  • Tone: Honest, inclusive and proud.

 

Mandatories:

  • Must be an idea that can live on any channel and run in any market.
  • All submissions must be in a 5 minute video format.

 
See call for entries at http://truthbrief.aaaa.org/.

 

Submission Deadline: May 15th

The winner will be announced at the Cannes Lions Festival in June.
 
The 4A's will underwrite the production of all materials that will be provided to members in a toolkit.

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Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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