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4A's TruthBrief Competition: The Brief 

  • Problem: We’re too insular: this has a knock on effect in how we view ourselves, how others view us and our ability to attract new talent
  • Target Audience: We currently operate in a B2B model (i.e. trying to attract Clients and impress each other), we need to incorporate a B2C model in order to attract new talent
  • What do we want people to think: Advertising is the number one place to be creative, creating 15% of the nation’s jobs.
  • Tone: Honest, inclusive and proud.

 

Mandatories:

  • Must be an idea that can live on any channel and run in any market.
  • All submissions must be in a 5 minute video format.

 
See call for entries at http://truthbrief.aaaa.org/.

 

Submission Deadline: May 15th

The winner will be announced at the Cannes Lions Festival in June.
 
The 4A's will underwrite the production of all materials that will be provided to members in a toolkit.

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