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2008 Account Planning Conference Agenda 

Monday, July 21 - Wednesday, July 23, 2008
Loews Miami Beach Hotel
South Beach, Florida

Plan to arrive Sunday for an early Monday morning start


Pre-Conference: Sunday July 20, 2008

2:00pm - 6:00pm Registration Desk Opens for All Attendees (Registration Area Sponsored by W5)

1:00pm Planning for Good: Briefing of Teams

3:00pm - 6:00pm Judging: Jay Chiat Planning Awards (invited judges only)

7:00pm Planning for Good: Teams Present

Evening Dinner On Your Own


Monday, July 21. 2008

8:00am Registration Desk Reopens

8:00am Continental Breakfast

9:00am General Session Opens

Opening Remarks by Nancy Hill, President and CEO, AAAA and Suzanne Powers, Worldwide Strategy Director, TBWA and Chair, AAAA Account Planning Committee

9:15am Jeffrey Rayport, strategy expert, author, and former Harvard "B" School professor

10:00am Speaker TBA

10:45am Coffee Break (Sponsored by Iconoculture)

11:00am Tom Carroll, President and CEO, TBWA Worldwide and Chairman, AAAA Board of Directors

11:45am Jay Chiat Planning Awards: Announcement of Gold, Silver, and Bronze Winners
Presiders: William Charnock, JWT, and Murray Hardie, Fallon

12:15pm Lunch

1:30pm - 2:45pm Five Concurrent Breakout Sessions (no pre-registration necessary)

1. Planning for Conversations: How to Get People Talking
Christopher Owens
, The Richards Group

2. Channel Planning in Today's Complex Media Environment
Marco Rimini, MindShare

3. Message From the Future
Domenico Vitale
, Lowe Worldwide and Mark Earls, Herd Consulting (repeated)

4. Coping With the New Realities of Briefing
Stephen Walker, Headmint (repeated)

5. Stealing From the Information Architects
Matthew Milan, Critical Mass Toronto

2:45pm Coffee Break (Sponsored by Iconoculture)

3:00pm - 4:15pm Five Concurrent Breakout Sessions (no pre-registration necessary)

1. Baked-In Marketing: Strategies for Concepts That Market Themselves
John Winsor and Colin Drummond
, Crispin Porter + Bogusky (repeated)

2. Account Planner's 21st Century Toolkit
Merry Baskin
, Baskin Shark (repeated)

3. The Power of the Subconscious Mind
Douglas Van Praet
, Deutsch LA, Inc. (repeated)

4. Message From the Future
Domenico Vitale
, Lowe Worldwide and Mark Earls, Herd Consulting (repeated)

5. The Powerful, Awful Insights
Michael Fanuele, Euro RSCG Worldwide

4:30pm General Session Resumes

Jeff Goodby, Co-Chairman, and John Thorpe, Director, Brand Strategy, Goodby Silverstein and Partners

5:20pm Jay Chiat Planning Awards: Presentation by Gold Winner, with five-minute introduction by Presiders William Charnock and Murray Hardie

5:40pm General Session Concludes

7:30pm - 10:00pm Cocktails and Dinner (Sponsored by Yahoo!)


Tuesday, July 22, 2008

8:00am Registration Desk Reopens

8:00am Continental Breakfast

9:00am General Session Resumes with remarks from Suzanne Powers, Worldwide Strategy Director, TBWA and Chair, AAAA Account Planning Committee

9:05am Getting to the Big Ideas Quickly
David Hackworthy, The Red Brick Road

9:45am Jay Chiat Planning Awards: Presentation by Gold Winner, with five-minute introduction by Presiders William Charnock and Murray Hardie

10:05am Rob Norman, Global CEO, GroupM Interaction

10:50am Coffee Break (Sponsored by W5)

11:05am An Interview With Jessica Jackley Flannery, Co-Founder, Kiva Microfunds and Su Patel, Communications and Outreach Manager, Witness, by Ed Cotton, Strategy Director, Butler Shine Stern and Partners

11:50am Karim Rashid, Founder and Designer, Karim Rashid, Inc.

12:35pm Lunch

1:45pm - 3:00pm Five Concurrent Breakout Sessions (no pre-registration necessary)

1. The Craft of Extending Ideas: How Emerging Technology Can Make Your Ideas Bigger & Better
Kelli Robertson
and Peter Cole, AKQA

2. The Power of the Subconscious Mind
Douglas Van Praet
, Deutsch LA, Inc. (repeat)

3. Baked-In Marketing: Strategies for Concepts That Market Themselves
John Winsor and Colin Drummond
, Crispin Porter + Bogusky (repeat)

4. The Craft of Brand Journalism
David Thorpe, Ogilvy

5. Planning Possibilities: Craft and Content in the Digital Age
George Scribner
and Elmer Weber, Digitas (repeated)

3:00pm Coffee Break (Sponsored by W5)

3:15pm - 4:30pm Five Concurrent Breakout Sessions (no pre-registration necessary)

1. Account Planner's 21st Century Tool Kit
Merry Baskin, Baskin Shark (repeat)

2. Coping With the New Realities of Briefing
Stephen Walker, Headmint (repeat)

3. The Craft and Tradecraft of Strategy: What Madison Avenue Can Learn From Langley
Chris Wauton, Narrative Planning

4. All Change: A Worm's Eye View
Claudine Cheever
, Sidney Bosley, and Rob Perkins, Goodby Silverstein and Partners

5. Planning Possibilities: Craft and Content in the Digital Age
George Scribner and Elmar Weber, Digitas (repeat)

4:45pm

General Session Resumes

Geof Rochester, EVP, Global Marketing, World Wrestling Entertainment

5:30pm Jay Chiat Planning Awards: Presentation by Gold Winner, with five-minute introduction by Presiders William Charnock and Murray Hardie

5:50pm General Session Concludes

Evening On Your Own


Wednesday, July 23, 2008

8:30am Registration Desk Reopens

8:30am Continental Breakfast

9:30am General Session Resumes with remarks from Suzanne Powers, Worldwide Strategy Director, TBWA and Chair, AAAA Account Planning Committee

9:35am Speaker TBA 

10:20am Jay Chiat Planning Awards: Grand Prix Winners announced by Presiders William Charnock and Murray Hardie

10:30am Coffee Break

10:45am From Concept to Pop Culture In Under a Week
Ben Relles, Founder of BarelyPolitical.com and Creator of Obama Girl

11:30am Talent
Pippa Seichrist
, Founder, Miami Ad School

11:45am Pick of the Litter Winners announced by Carlos Vasquez, Director of Education, Miami Ad School

12:00pm Closing Remarks by conference chair

12:15pm General Session Adjourns
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