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Data Summit 2013 

A big thank you to the more than 300 registrants who attended the first 4A's Data Summit in NYC on Oct. 16 featuring WPP's Sir Martin Sorrell and ESPN's Nate Silver.

The hashtag #4AsData generated more than 500 tweets from 126 contributors.

If are looking for additional Data Summit coverage, visit the 4A's Facebook page for photos. You can also download the mobile app (Apple | Android | BlackBerry/Windows/Web) to download the decks from the Document Center.

Visit the Summit microsite for more information.
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Event Headlines

WPP's Sorrell Says Publicis-Omnicom Group Doesn't Stand A Chance Against Facebook
Business Insider, October 16, 2013

Data tips for advertisers from ESPN's Nate Silver
SmartBrief - SmartBlog on Social Media, October 17

WPP's Sorrell: 96% Of The Inventory Goes Down The Elevator At Night, The Rest Goes In A Database

MediaPost, October 17

WPP dismisses threat posed by Publicis-Omnicom Group to Facebook and Google
The Drum, October 17, 2013

Where Goldman Sachs predicts the online ad business is going
SmartBrief - SmartBlog on Social Media, October 18, 2013



My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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