The 2011 4A's Strategy Festival examined the intersection of creative strategy and business opportunity, helping planners and strategists unlock their entrepreneurial spirit to innovate and grow with their agencies and clients.
During the conference, attendees heard thought leaders provide examples and case studies on the changes that are moving the industry forward and how business is improving. Indeed, overall the diverse array of speakers and topics offered a rousing acknowledgement that the advertising industry has survived and is robust.
Transformation 2010 was not just the amalgamation of the 4A's Media and Leadership Conferences. It was a unique opportunity to get everyone—managers, creatives, strategists, media, digital, production—into the same room at the same time to discuss the pressing matters of the day.
In lieu of an annual conference, the 4A's and industry planning community spent the entire months of August through October celebrating the intricacies of strategy and planning with a series of special events and Webinars.
The economy, digital technologies and the changing media and consumer landscape have created uncertainty and chaos in our world. Find out how smart companies are dealing with The New Realities of business.
The 2008 Account Planning Conference provided a dynamic conversation about crafting concepts and content.
The conference featured not only the best and the brightest from throughout the marketing communications industry, but also brought to the stage fresh perspectives from users and thought leaders across the digital landscape.
The 2008 Media Conference featured speakers and panels covering the latest developments in media--especially digital media.
Highlights, news, and transcripts from the annual Leadership Conference, held in Laguna Niguel, California.
The 2007 Account Planning Conference featured a program that ignited debate about the rapidly changing world of marketing communications and creativity—and examined how planners play critical roles as catalyst for change.
