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Transformation 2014 

The 4A's annual thought-leadership conference provides top-to-top conversations and idea exchange across the entire advertising community.

  • Details about and content from the conference are available at its dedicated website, www.4astransformation.com.
  • In addition, we are providing select resources here on the 4A's website, as an exclusive benefit to our Members. 

In This Section

Management Practitioners Forum (MPF) - The Management Practitioners Forum featured discussions about topics that challenge agency leaders in their day-to-day operations. Materials from those discussions are now available (4A's Members only).

Agency 2020: The Value of Agencies as Idea Creators - Marc de Swaan Arons, founder of Effective Brands, presented the findings of a survey of 4A's members about the value of agencies as idea creation resources. The report also outlines what a successful agency would look like in 2020. 

In This Section



My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
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