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Transformation 2014 

The 4A's annual thought-leadership conference provides top-to-top conversations and idea exchange across the entire advertising community.

  • Details about and content from the conference are available at its dedicated website, www.4astransformation.com.
  • In addition, we are providing select resources here on the 4A's website, as an exclusive benefit to our Members. 

In This Section

Management Practitioners Forum (MPF) - The Management Practitioners Forum featured discussions about topics that challenge agency leaders in their day-to-day operations. Materials from those discussions are now available (4A's Members only).

Agency 2020: The Value of Agencies as Idea Creators - Marc de Swaan Arons, founder of Effective Brands, presented the findings of a survey of 4A's members about the value of agencies as idea creation resources. The report also outlines what a successful agency would look like in 2020. 

Research Insights from Transformation 2014 - A summary, prepared by 4A's Research Services, covering four of the themes carried throughout 4A's Transformation 2014: Agency reinvention and innovation; collaboration, culture and talent; value of agencies; and purposeful marketing and good citizenship.

In This Section



My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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