The 4A's annual thought-leadership conference provides top-to-top conversations and idea exchange across the entire advertising community.
- Details about and content from the conference are available at its dedicated website, www.4astransformation.com.
- In addition, we are providing select resources here on the 4A's website, as an exclusive benefit to our Members.
In This Section
Management Practitioners Forum (MPF) - The Management Practitioners Forum featured discussions about topics that challenge agency leaders in their day-to-day operations. Materials from those discussions are now available (4A's Members only).
Agency 2020: The Value of Agencies as Idea Creators - Marc de Swaan Arons, founder of Effective Brands, presented the findings of a survey of 4A's members about the value of agencies as idea creation resources. The report also outlines what a successful agency would look like in 2020.
Research Insights from Transformation 2014 - A summary, prepared by 4A's Research Services, covering four of the themes carried throughout 4A's Transformation 2014: Agency reinvention and innovation; collaboration, culture and talent; value of agencies; and purposeful marketing and good citizenship.