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2008 Digital Conference Agenda 

May 28, 2008  ●  8:30 am–5:00 pm
The TimesCenter  ●  New York City

Sponsored by:

Google
Microsoft
Yahoo!

8:30am - 9:00am Continental Breakfast & Registration Desk Opens

9:00am - 9:15am Conference Opens with Welcoming Remarks from Nancy Hill, President and CEO, AAAA
Conference Moderator: Jerry McGee, EVP, Western Region, AAAA

9:15am - 9:45am “Let's Talk: What Would We Do If We Were Starting a New Agency Today?"
Mark Kvamme, Partner, Sequoia Capital

Come have a conversation with one of the 1990s most successful digital agency CEOs—now one of 2000s most successful venture capitalists investing in marketing software and services—about the future of advertising agencies.

9:45am - 10:30am Digital Agency Business Models
Moderator: Nancy Hill, President and CEO, AAAA
Matt Anthony, CEO, VML
Winston Binch, VP/Integrated Head of Interactive Production, Crispin Porter + Bogusky
Joe Celia, Chairman and CEO, G2 Worldwide; Vice Chairman, Grey Group

There is no single business model for agencies in the digital space. Leaders from three of the most successful and most unique agencies talk about how they did it.

10:30am - 10:45am Coffee Break

10:45am - 11:30am Stop Screwing Up Our Experience
Moderator: Ed Cotton, Strategy Director, Butler Shine Stern & Partners

When a 20-year-old tells you that Facebook’s 3,500 potentially monetizable applications don’t hold much interest for him or her, it’s time to engage a panel of 20-somethings to find out what they really think.

11:30am - 12:00pm The Future Is Now
Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School

It’s also about tomorrow, and Jeffrey Cole, professor at University of Southern California’s Annenberg School of Communications, will offer his forecast for how the digital future will unfold.

12:00pm - 1:00pm Lunch

1:00pm - 1:45pm Where Do We Get the Talent?
Moderator: Randall Rothenberg, President and CEO, IAB
Rick Boyko, Brandcenter Director & Professor Creative, VCU Brandcenter
Red Burns, Arts Professor and Chair of ITP, NYU
Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, R/GA
Pippa Seichrist, President and Co-Founder, Miami Ad School

In a recent article, Advertising Age named the best academic programs for developing digital talent, and directors from three of these schools (and a digital agency CEO who hires these students) will share their insights.

1:45pm - 2:30pm Mobility: What’s Working; What's Not
Panel representatives from successful mobility start-ups
Moderator: Rajeev Chand, Managing Director and Senior Equity Research Analyst for Wireless, Rutberg & Company
Eric Bader, Managing Partner, Brand In Hand, Inc.
Jordan Berman, Executive Director of Media Innovations, AT&T Mobility
Bob DeSena, Managing Director, North America, iOGlobal Inc.
Jeffrey Stier, SVP Business Growth, JWT North America and Founder, Sector 64, JWT NY
Sophia Stuart, Director, Mobile, Hearst Magazines digital media

Everybody is talking about how great mobility will be … eventually. Our panel of experts will tell you what’s working and what’s not, NOW. Our moderator comes from a venture capital firm, dubbed by insiders as the “Allen & Company of the mobility space.”

2:30pm - 3:00pm Advertisers as Digital Content Creators: Keeping Brand Alive in A Digital Universe
Roger Fishman, Founder & CEO, The Zizo Group

Zizo’s Roger Fishman is helping advertisers create content that will allow them to sustain their brands. Procter & Gamble is one of his clients. Roger will tell you why the world’s biggest advertiser is going back to the future to create content.

3:00pm - 3:15pm Break

3:15pm - 4:00pm

Is Data a Friend or Enemy?
Moderator: Geoff Ramsey, CEO and Co-Founder, eMarketer
Michelle Bottomley, COO, Ogilvy New York
Vipin Mayar, EVP, Data, Analytics and Marketing Accountability, MRM Worldwide, New York
David Smith, CEO, MediaSmith
Guy Wieynk, Managing Director, AKQA New York

The debate on the use of data and privacy concerns is as current as the latest news from Washington and the state houses. Our panel members come from media, experiential marketing and pure digital agencies. They are all on the data firing line every day.

4:00pm - 4:45pm Can Advertising Get In The Game?
Moderator: Matt Story, Director, Play | a Division of Denuo
Wendi Dunlap, Partner, Media Director, Beyond Interaction
Jeff Freedman, Director of Strategy and Business Development, Millions of US
Eric Johnson, President, Ignited, LLC
Jessica Rovello, Chairman and President, Arkadium
Mike Sepso, Chairman and Co-Founder, Major League Gaming

Gaming is not just for kids and the advertising opportunities are happening faster than they are in mobility. Our panelists represent expert CEOs from the worlds of casual gaming, sports gaming, virtual worlds, plus the dominant gaming retailer.

4:45pm - 5:00pm Meeting Wrap-up: Nancy Hill, President and CEO, AAAA

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
Mobile Media Summit during Advertising Week
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