|1:30pm - 4:05pm
The Interactive Digital Labs
Three Sessions, repeated 1:30pm – 2:15pm, 2:25pm - 3:10pm and 3:20pm - 4:05pm
The Collision of the Physical and Digital Worlds
Programmed by Colleen DeCourcy, chief digital officer, TBWA Worldwide
Apple iPhone, Google Earth & Maps, Google Mobile,
Google Print Ads, Ford Sync vehicle courtesy of
The Democratization of Media: When Consumers Become Your Distributors
(this breakout is continuous until 4:05)
Programmed by Matt Freeman, CEO Worldwide, Tribal DDB Worldwide
From Google: iGoogle, YouTube, Bebo
From Microsoft: BEET, Microsoft, Xbox Live Marketplace, Video (MSNBC), Zune
From Yahoo!: Widget Bar Mobile Station, Flickr Photo Station
From The New York Times: The Democratization of Content
From Millions of Us: Virtual Worlds
In the Digital Age, What Is a Brand to Do?
Presented by Carla Hendra, chairman, Ogilvy New York, co-CEO, Ogilvy North America; and Jan Leth, vice chairman, global digital creative, Ogilvy North America
Whether you represent a technology brand, a packaged goods manufacturer or retailer, a service provider, a B-to-C or a B-to-B company—today online media and digital influence are increasingly important in building brand awareness, maintaining relevance, and creating strong, enduring customer relationships.
Using examples from companies across categories, Ms. Hendra and Mr. Leth will show how smart marketers from big and small companies are giving digital a prominent role in creating and building brands.