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Leadership Conference Agenda 

Sunday, April 26



12:00 PM 4A’s Registration Desk Opens, Sponsored by Maconomy, for Participants in Monday’s Executive Workshop for Small and Mid-Sized Agencies and Other Early Arrivals

2:00 PM–5:00 PM Government Relations Committee Meeting, Followed by Dinner (Committee Members Only)

6:00 PM–7:00 PM Reception for Attendees of Monday’s Executive Workshop for Small and Mid-Sized Agencies and Digital Agencies, Reception Sponsored by A-Team Advisors, Dinner on Your Own

Monday, April 27



7:30 AM 4A’s Registration Desk Re-Opens, Sponsored by Maconomy, and Breakfast for Workshop Participants, Sponsored by The New York Times

7:30 AM–3:45 PM Executive Workshop for Small and Mid-Sized Agencies (4A’s, ICA and SoDA Members Only)

8:00 AM–8:10 AM

Welcome to Workshop Attendees by Nancy Hill, president-CEO, 4A’s

Workshop Moderator: Sharon Napier, president-CEO, Partners + Napier

8:10 AM–10:30 AM

Agency Roundtable Discussions, Facilitated by Sharon Napier, president-CEO, Partners + Napier; and Tom Finneran, executive vice president, agency management services, 4A’s

View Complete Description of Discussion Topics

10:30 AM–10:45 AM Coffee Break, Sponsored by The New York Times

10:45 AM–11:30 AM “The CIO Perspective,” Chick Foxgrover, senior vice president and chief information officer, 4A’s

11:30 AM–12:30 PM

“The Concept of Project Management and Its Application to Small and Mid-Sized Agencies”

Panelists:

  • Benita Conde, former director of project management, Momentum Worldwide
  • Ed Huerta, vice president, director, project management/creative manager, Campbell Mithun
  • Greg Stern, CEO, Butler, Shine, Stern & Partners

Moderated by Catherine McIntyre-Velky, director of radical efficiency, Persuasion Arts & Sciences


12:30 PM–1:45 PM Lunch for Workshop Participants, Sponsored by PremiumChannels.com

1:45 PM–2:45 PM “The Agency Story: Marcus Thomas, LLC,” Presented by Mark Bachmann, partner, Marcus Thomas LLC

2:45 PM–3:45 PM "Insights on Effectiveness: Creative and Media Strategies That Winning Effies Have in Common,” Cleve Langton, director, Effie Worldwide; founder, New Business 3.0, Inc

3:45 PM SAMS Workshop Concludes

4:00 PM–6:00 PM Meeting of New 4A’s National Board of Directors (4A’s Chairman Tom Carroll Presiding)

7:00 PM–10:00 PM Welcoming Reception and Dinner for All Attendees at San Francisco Museum of Modern Art, Sponsored by Microsoft Advertising

Tuesday, April 28

8:00 AM 4A’s Registration Desk Re-Opens, Sponsored by Maconomy, and Breakfast for All Attendees, Sponsored by The New York Times

8:45 AM–9:00 AM General Session Begins With Welcome by Tom Carroll, president-CEO, TBWA Worldwide

9:00 AM–9:30 AM “The New Reality of the 4A’s,” Nancy Hill, president-CEO, 4A’s

9:30 AM–10:15 AM “The New Engagement Realities,” Mark Addicks, senior vice president and chief marketing officer, General Mills and Mich Mathews, senior vice president, central marketing group, Microsoft Corp., Interviewed by Eric Keshin, COO, McCann Worldgroup

10:15 AM–10:45 AM “The New Marketing Realities,” Cathy Coughlin, senior vice president and global marketing officer, AT&T, Interviewed by Michael Kassan, principal, Media Link, LLC

10:45 AM–11:00 AM Coffee Break, Sponsored by The New York Times

11:00 AM–11:30 AM “The New Media Realities,” Laura Desmond, CEO, Starcom MediaVest Group

11:30 AM–12:00 PM “The New Mobile Realities,” Cyriac Roeding, entrepreneur-in-residence, Kleiner Perkins Caulfield & Byers

12:00 PM–12:45 PM

"The New Realities of Hiring & Inclusion," Panel Discussion Moderated by David Prince, senior vice president, talent development, 4A's

Panelists:

  • Cheryl D'Cruz-Young, managing director, Diversified Search Ray & Berndtson
  • Malcolm Gillian, vice president, music & entertainment, Momentum Worldwide
  • Lincoln C. Stephens, founder, Marcus Graham Project
  • Chris Surrey, executive director and founder, Project54Tour, PaintBox Laboratories, BuzzBOX Digital @ The Buzz International Group
  • Tiffany R. Warren, chief diversity officer, Omnicom Group, and founder, ADCOLOR and The ADCOLOR Awards

12:45 PM–1:45 PM Lunch for All Attendees

1:45 PM–2:15 PM “The New Business Realities,” Miles Nadal, founder, chairman and CEO, MDC Partners Inc, Interviewed by Suzanne Vranica, advertising and marketing columnist, The Wall Street Journal

2:15 PM–2:45 PM “The New Digital Economy Realities,” David Pogue, personal technology columnist, The New York Times

2:45 PM–3:15 PM “The New Creative Realities,” Mike Hughes, president and creative director, The Martin Agency

3:15 PM–3:30 PM Coffee Break, Sponsored by The New York Times

3:30 PM–4:00 PM “The New Digital Advertising Realities,” Tim Armstrong, chairman and CEO, AOL, Interviewed by Jonah Bloom, editor, Advertising Age

4:00 PM–4:30 PM “The New Social Realities,” Gina Bianchini, co-founder, Ning

6:00 PM–7:00 PM

Reception in Hotel, Followed by Evening on Your Own

7:00 PM-10:00 PM

Special Optional Event
"Under the Influence: The New Realities of the Future of Advertising"

Learn More About this Event

 

Wednesday, April 29

8:30 AM–9:00 AM Breakfast, Sponsored by The New York Times

9:00 AM–9:15 AM General Session Resumes With Recap of Previous Day by Nancy Hill, president-CEO, 4A’s

9:15 AM–9:45 AM “The New Realities of Global Brands,” Dan Wieden, co-founder and global executive creative director, Wieden+Kennedy

9:45 AM–10:15 AM “The New Television Realities,” Jason Kilar, CEO, Hulu, Interviewed by Quentin George, chief digital officer, Mediabrands

10:15 AM–10:30 AM Coffee Break, Sponsored by The New York Times

10:30 AM–11:00 AM "The New Green Realities," David Jones, Global CEO, Havas Worldwide

11:00 AM–11:30 AM “The New Political Realities,” Rachel Maddow, host, MSNBC's “The Rachel Maddow Show”

11:30 AM–12:00 PM Conference Wrap- Up by Tom Carroll and Nancy Hill

...  » View all speaker biographies and photos
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