The rapid growth of social media has shifted the way marketers approach customer engagement, and has presented new challenges--but also new opportunities--for reaching customers in deeper and more meaningful ways.
For agencies and marketers alike, the social Web represents the newest frontier in an ever-changing digital landscape, and there’s often confusion and concern:
- Who “owns” social media, and how do you develop and manage communications plans that effectively integrate social media?
- What are the metrics for success?
- How do you control your marketing message? Can you/should you control the message?
- What’s the truth behind the hype?
- And importantly: How do you monetize social media?
The 4A’s is pleased to introduce Socially Speaking: Marketing and Communications in the Social Web. Sponsored by the 4A’s Public Relations Communities, "Socially Speaking" is an interactive Webinar series that will tackle some of the big questions in the social media space. Leading industry experts will provide insights and practical advice on navigating the brave new world of social media.
This Webinar series was designed to help build your professional toolkit without travel or unnecessary expense, and we’ve kept the price of the Webinars affordable to 4A’s members ($49 per Webinar).
Technical problems logging in to the Webinar? Call GoToWebinar technical support, (888) 259-8414. Please provide the name, date and time of the Webinar you are participating in.
Please note: Online registration for each Webinar closes at 10:00 AM ET on the day of the Webinar.
Webinar Schedule
Learn How to Weave Social Into Your Communications Strategy
Featuring Sarah Hofstetter
Senior Vice President, Emerging Media & Client Strategy
360i
Wednesday, October 7, 2009
12:30 PM to 1:30 PM ET
Monetizing Social Media at Scale: Building Brands, Driving Sales, and Optimizing Campaign ROI
Featuring Taddy Hall
Chief Operating Officer
Meteor Solutions
Wednesday, October 14, 2009
12:30 PM to 1:30 PM ET
What Is Creative in the Age of Social Media?
Featuring Edward Boches
Chief Creative Officer/Chief Social Media Officer
Mullen
Thursday, October 22, 2009
12:30 PM to 1:30 PM ET
Social Media Public Relations Strategy: The Advanced Course
Featuring Eric Schwartzman
Founder
Schwartzman & Associates
Tuesday, November 24, 2009
12:30 PM to 1:30 PM ET
Not Just for Consumer Brands: Making Social Media Work in a B2B Environment
Featuring Larry Holdren and Shannon Danitz
Pure Brand Communications
Tuesday, December 8, 2009
12:30 PM to 1:30 PM ET
Questions or Comments?
Contact Kipp Cheng, kipp@aaaa.org or Alexandra Kawecki, akawecki@aaaa.org.
