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Agenda and Speakers 

Wednesday, October 12


6:00–8:00 PM

Welcome Cocktail Reception, Sponsored by Yahoo!
JIMMY at the James Hotel


Thursday, October 13


8:00 AM

Registration Desk Opens

8:00–8:50 AM

Continental Breakfast

9:00–9:10 AM

Welcoming Remarks
Nancy Hill, President and CEO, 4A's
Jonah Bloom, Executive Director Content Strategy, Kirshenbaum Bond Senecal & Partners

9:10–9:45 AM

The Big Picture
Miles Nadal, Chairman and CEO, MDC Partners

9:50–10:10 AM

Jay Chiat Awards Gold-Winning Case Study in Communications/Media Strategy: Goodby Silverstein and Partners—Adobe: "Adobe Creative Suite 5 Launch Campaign"
Dong Kim, Group Communications Strategy Director, Goodby Silverstein and Partners

10:15–10:40 AM

Strategists share their passions to inspire new thinking.
Ryan Houts, Insight Designer, Carmichael Lynch
Melissa Cabral, Strategic Planner, The Martin Agency
Sara Cobaugh, Jr. Account Planner, McKinney
Hannah Kreiswirth and Amber Lee, Co-Founders, Join Bklyn
Helen Chan, Senior Planner, R/GA

10:45–11:00 AM

Break, Sponsored by AOL

11:00 AM–12:30 PM

Workshop: Innovating From Within
Laura Mignott, Co-Founder/President, and Sara Walker-Santana, Co-Founder/President, DigitalFlashNYC

Tom Chernaik, CEO,
Gemma Craven, SVP, OgilvyPR
Andrea Harrison, Director, Digital Engagement, PepsiCo Beverages NA
Frank Pederson, CEO, LBi
Christy Tanner, EVP & General Manager,

Emily Lutzker, CEO, OpenInvo

12:30–1:45 PM


1:45–2:05 PM

Jay Chiat Awards Gold-Winning Case Study in Existing Brand: Droga5—Puma: "For the Joy of Sport"
Ben Jenkins, Strategy Director, Droga5

2:10–2:45 PM

Carpe Diem: Seize the Day
Ronda Carnegie, Head of Global Partnerships, TED, Interviews Jim Stengel, President and CEO, The Jim Stengel Company

2:50–3:10 PM

Jay Chiat Awards Gold-Winning Case Study in For Good: Lowe & Partners—Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD): "FARC | Operation Christmas"
Francisco Samper, Co-Chairman & CEO, Lowe SSP3
Jose Miguel Sokoloff, Chairman, Chief Creative Officer, Lowe SSP3

3:10–3:30 PM

Break, Sponsored by AOL

3:30–3:55 PM

Strategists share their passions to inspire new thinking.
Keton Freeman, Jr. Strategic Planner, JWT Toronto
Rafik Belmesk, Strategic Planner, lg2
Rachel Grear, Jack Morton
Malcolm Venable, Strategic Planner, The Martin Agency

4:00–4:35 PM

Research Disruption
John Kearon, Chief Juicer, Brainjuicer

4:40–4:55 PM Pick of the Litter Awards
Pippa Seichrist, President, Miami Ad School

4:55 PM

Closing remarks and adjourn

6:00–8:30 PM

Presentation of the 2011 Jay Chiat Awards for Strategic Excellence (Cocktail reception begins at 6:00 PM at 82 Mercer)


Friday, October 14


8:00 AM Registration Desk Reopens

8:00–8:50 AM

Continental Breakfast

9:00–9:05 AM

Opening Remarks

9:05–9:40 AM

Making More of the Data Hydrant
Mark Earls, AKA HERDmeister

9:45–10:05 AM

Jay Chiat Awards Gold-Winning Case Study in Social Media Strategy: The National HIV Council, Starcom Sweden & Le Bureau—The National HIV Council: "F**K TREE"
Jonas Nyvang, Business Development Director, Starcom Sweden

10:10–10:30 AM

Break, Sponsored by AOL

10:30 AM–12:00 PM


Session A: The New Era of Participation
Stephen Hahn Griffiths, Chief Strategy Officer, Leo Burnett

Session B: Lean Planning
Farrah Bostic, Founder and Creative Strategist, The Difference Engine

Session C: Inventing Creative Solutions
Rob Perkins, Creative Director, Wieden+Kennedy (and former planner)

12:00–1:00 PM


1:00–1:20 PM

Jay Chiat Awards Gold-Winning Case Study in New Brand: Fallon—The Cosmopolitan of Las Vegas: "Just the Right Amount of Wrong"
John King, Chief Communications Officer, Fallon

1:25–1:50 PM

Strategists share their passions to inspire new thinking.
Elyse Levine, Strategist, Conversation LLC
Ben Zumsteg, Strategist, Naked Communications
Sharon Panelo, Strategist, McCann Erickson
Ana Matta, Strategic Planning Director, Lapiz

1:50–2:25 PM

Systematic Chaos: Fueling Innovation in a "Nonline" World
Eileen Naughton, Managing Director, Digital Media Strategy, Google

2:25–2:40 PM

2011 Jay Chiat Awards for Strategic Excellence Grand Prix Award Presentation

2:40 PM

Closing remarks and adjourn

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