Fit In. Then Break Through, Featuring Nick Law, R/GA

October 6, 2009
R/GA
New York City

In less than a decade, we’ve gone from media manipulating people to people manipulating media. Today’s consumers are adept at tuning out passive, top-down marketing messages. We’ve heard it all before: Advertising needs to be engaging, interactive, and participatory. But what does this really mean? Instead of asking, “How do we break through?,” advertisers should be asking “How do we fit in?”

On October 6, 2009, Nick Law, R/GA’s Chief Creative Officer, North America, hosted a talk about the opportunity for brands to create useful, social platforms that consumers want to engage with again and again.

2009 Jay Chiat Awards for Strategic Excellence

September 22, 2009
B.B. King Blues Club & Grill
New York City

The winners of the 2009 Jay Chiat Awards for Strategic Excellence were announced on Tuesday, September 22, 2009 at B.B. King Blues Club & Grill. The awards presentation, held during Advertising Week 2009, was led by Suzanne Powers, global strategy director, TBWA Worldwide, and chair of 4A’s Planning Committee, and William Charnock, director, strategic innovation, JWT, and chair of the 2009 Jay Chiat Awards program. Category winners were announced by team leaders of judging category panels. The Yahoo!-sponsored event, was the first time that Planning took place during Advertising Week.

2009 Awards Winners
Ceremony and Workshop Photo Gallery
Highlights From the Account Planning Workshop 

Overheard: Wiretapping the Social Web for Insights and Strategies

On Wednesday, September 2, 2009, Aki Spicer, Director of Digital Development, Fallon, hosted the immensely popular Summer of Planning Webinar “Overheard: Wiretapping the Social Web for Insights and Strategies.” Aki shared his social media visions and best practices and exploredhow creative ideas may be inspired by the whispers and shouts heard throughout the Social Web.

  Download Aki's Presentation (25MB)