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About the Presenter: Mark Earls 

Mark EarlsMark Earls
HERDmeister
HERD Consulting

Mark Earls has been a planner for more than half his life but now works independently out of London under the banner of HERD Consulting, with an interesting range of clients and collaborators―from small creative organizations to large blue-chips in both the public and private sectors.

Prior to this, Mark held the top jobs in agencies as diverse and important as St Luke’s and Ogilvy (where he was chair of the Global Planning Council); he has played a leading role in industry bodies such as the Account Planning Group (both in the United Kingdom and overseas) and the IPA.

Mark’s writing is widely read and influential. His latest book, HERD (Wiley 2007), proposes a radical model of mass behaviour—one rooted in our “herd” or social selves. It has won much applause, being described as “like Malcolm Gladwell on speed” (The Guardian) and “the essential guide to the new media landscape” (The Spectator). Mark has won a number of awards for his thinking and writing including Best Overall Paper at the 2007 ESOMAR Congress in Berlin.

Mark blogs regularly at http://herd.typepad.com and co-curates Planning for Good London.

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4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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