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Conference Highlights and News 

Research Insights | Observations from Transformation LA 2012
"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling.

4A’s Transformation Conference Tackles Challenges of Changing Industry
The 4A’s drew upwards of 1,300 advertising and entertainment industry professionals to a two-day conference at the Beverly Hilton that was dedicated to tackling the key challenges of a changing industry—privacy, talent, and the impact of technology.

New Web Platform Aims to Promote Advertising Industry and Attract New Talent
The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising, aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.

New York City High School Students Create Ad Campaign for Michelle Obama's "Let's Move!" Initiative
Two students from the 4A’s-sponsored High School for Innovation in Advertising and Media have created and will present an integrated ad campaign for Michelle Obama’s Let’s Move! initiative at the inaugural TEDx Harlem event on March 27th at the Apollo Theater.

2012 O’Toole Award Winners Announced at 4A’s Transformation LA 2012
Winners of the 2012 4A’s O’Toole Awards for Creative Excellence were announced this afternoon during the 4A’s annual conference Transformation LA 2012, at The Beverly Hilton in Los Angeles.

Euro RSCG Worldwide Reveals 76% of Americans Say Business Bears as Much Responsibility as Government in Driving Social Change
Euro RSCG Worldwide announced the launch of a new thought leadership series, the Consumer Conscience Study, designed to help brands communicate with the new "activist consumer." The first iteration of the study, "Blueprint for a Sustainable Brand," shows that the majority of consumers have moved beyond seeking companies that share their values and now feel a personal responsibility to censure unethical companies by avoiding their products.

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