In the days leading up to 4A's Transformation LA 2012, Michael Kassan, Chairman and CEO, MediaLink LLC interviewed various Hollywood celebrities and power brokers about the state of the industry. Selected clips from these interviews were show to the Transformation LA crowd in between General Session segments.
Will Arnett and Jason Bateman, stars, Arrested Development
Michael Eisner, Founder, The Tornante Co.
Tom Freston, Founder/Principal, Firefly3 LLC
Peter Guber, CEO of Mandalay Entertainment
Larry King, legendary radio and television interviewer
Robert Kyncl, Global Head of Content, YouTube
Eva Longoria, star, Desperate Housewives
Amy Powell, President, Insurge Pictures and Digital Entertainment
Ben Silverman, CEO, Electus Entertainment
Morgan Spurlock, documentary filmmaker
Article Start Date6/26/2012
SubjectAdvertising Industry, Events, Media Buying, Media Planning
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