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Video: General Session, Tuesday March 27 

Technology, Data and Social Media: Does It Make Us All Different or All the Same?
Sir Martin Sorrell, CEO, WPP
Jaron Lanier, Partner Architect, Microsoft Research
Interviewed by Rob Norman, CEO NA, GroupM


Welcome to LA
Nancy Hill, President-CEO, 4A's


Opening Remarks From 4A's Media Policy Committee Chair
Bill Koenigsberg, President, CEO and Founder, Horizon Media and Chair, 4A's Media Policy Committee


Chairman's Address
Chuck Porter, Chairman, CP+B and Chairman, 4A's


Incoming Chair's Address
Chris Weil, Chairman & CEO, Momentum Worldwide and Incoming Chairman, 4A's


Data Visualization
Nick Bilton, Bits Lead Blogger and Columnist for The New York Times


Cool Tech: Natural User Interface Advertisements
Shawn McMichael, Sr. Director of Global Advertising Channel, Interactive Entertainment Business, Microsoft Corporation


Holding Company CEOs Part II: The Insurgents
Miles Nadal, Chairman & CEO, MDC Partners
Buz Sawyer, President and CEO, Cheil Americas
Interviewed by Rupal Parekh, Agency Editor, Advertising Age


Strategy Festival Inspire! Program Participant #1
Melissa Cabral, Strategic Planner, The Martin Agency


High School for Innovation in Advertising and Media (IAM) Update
Ron Berger, Business and Brand Consultant


The Future of Creativity
Jeff Benjamin, CCO North America, JWT
Rob Gonda, Global Head of Emerging Technology & Innovation, SapientNitro
Andy Hood, Executive Creative Development Director, AKQA
Matt Howell, Global Chief Digital Officer, Arnold Worldwide
Moderated by Winston Binch, Partner, Chief Digital Officer, Deutsch LA


Trading Desks and DSPs
Joe Apprendi, CEO, Collective
JT Batson, President, Mediaocean
Quentin George, Chief Digital Officer, IPG Mediabrands
Josh Jacobs, President, Accuen Media
Brian Lesser, CEO, Xaxis
Kurt Unkel, EVP/GM-Audience On Demand, VivaKi Nerve Center
Moderated by Dave Morgan, CEO, Simulmedia


Transforming a Cable Network
Charlie Collier, President, AMC Networks Inc.
Interviewed by Abbey Klaassen, Editor, Advertising Age


The (Transformative) Value of Social Media
Carolyn Everson, VP, Global Marketing Solutions, Facebook
Interviewed by David Eastman, CEO, JWT North America and Worldwide Digital Director, JWT


Mobility: Will It Ever Transform?
Jack Haber, Vice President Global Advertising and Digital, Colgate-Palmolive
Interviewed by Greg Stuart, Global CEO, MMA


Transformative Network Shows
Anthony Zuiker, Creator and Executive Producer, CSI Franchise
Interviewed by Michael Kassan, Chairman, CEO, MediaLink LLC


The Competitive Edge
Mary Baglivo, Chair & CEO, The Americas, Saatchi & Saatchi
Jeffrey Bowman, Partner, North American Cross-Cultural Practice Lead, Ogilvy & Mather [OgilvyCULTURE]
Sheldon Levy, EVP, Deputy Director of Broadcast Production, Saatchi & Saatchi
John Seifert, Chairman & CEO, Ogilvy North America
Moderated by Ola Mobolade, Managing Director, Firefly, Millward Brown


Presentation of the 2012 4A's O'Toole Awards for Creative Excellence/TED Ads Worth Spreading
Chuck Porter, Chairman, CP+B
Ronda Carnegie, Head of Global Partnerships, TED


Sustainability as a Transformative Business Imperative
Bea Perez, Chief Sustainability Officer, The Coca-Cola Company
Kate Robertson, Group Chairman, Euro RSCG & One Young World Co-Founder
Benny Thomas, Group Director, Cultural & Business Insights, CP+B
Moderated by Stuart Elliott, Advertising Columnist, The New York Times

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