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Transformation 2010 

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Transformation 2010
Sunday, February 28–Wednesday, March 3
Hilton San Francisco Union Square on O'Farrell Street

It's time for a transformation. Not just of words, but of actions. Of the ways of thinking that influence how brands communicate with consumers. About moving the mindset from disruption to partnership. Of even changing the ways that agencies conduct business and think of their products and deliverables.

Transformation 2010 was not just the amalgamation of the 4A's Media and Leadership Conferences. It was a unique opportunity to get everyone—managers, creatives, strategists, media, digital, production—into the same room at the same time to discuss the pressing matters of the day. Collaborate with and ask questions of one another. Listen to leaders who have first-hand experience in transforming their own businesses to meet the emerging needs of a new era. Be a part of the bigger picture, the solutions to the time-consuming age-old questions of monetization and evolution.

» Official Transformation Community Web site
» 4A’s Events Blog
» 4A’s Twitter Feed
» Twitter List for Conference Speakers, courtesy of The Huffington Post
Twitter List for Conference Attendees

Official Conference Hashtag: #transformation2010

» View Conference Agenda
» View Executive Workshop for Small and Mid-Sized Agencies (SAMS) Agenda
» View Conference Sponsors

Adobe  Conference Attendee List, by Attendee Last Name

Adobe  Conference Attendee List, by Organization Name

Research Insights | Observations from Transformation 2010
True to the conference theme, most of the speakers talked about transformations from one perspective or another. The tone was cautiously optimistic, with a focus on marketing basics, collaboration, attracting the right talent, and metrics and measurement.

Conference Video Archives

Monday General Session

» The Transformation of Media Measurement -- Jane Clarke, Managing Director, Coalition for Innovation of Media Measurement

» State of the Business -- Marc Goldstein, CEO, North America, GroupM and Chair, 4A's Media Policy Committee

» How Kodak is Transforming -- Jeff Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company

» Transformation of the 4A's -- Nancy Hill, President and CEO, 4A's

» Welcoming Remarks -- Nancy Hill, President and CEO, 4A's

» How Social Media Has Revolutionized the Communications Landscape -- Arianna Huffington, Co-Founder and Editor in Chief, The Huffington Post

» Transforming the Marketing Enterprise -- Larry Light, President and CEO, Arcature LLC

» Panel Discussion: A Message From Magazine Industry Leaders

» Incoming Chairman's Address -- Chuck Porter, Chairman, Crispin Porter + Bogusky and Incoming Chairman, 4A's

» Panel Discussion: It's Still All About Data -- Moderated by Geoff Ramsey, Co-Founder and CEO, eMarketer

» USA TouchPoints Research Highlights -- Jim Spaeth, Founding Partner and Chief Strategic and Financial Officer and Bill Moult, Founding Partner and CEO, Media Behavior Institute

» Transforming Marketing -- Rishad Tobaccowala, Member of Management Board, VivaKi

In This Section

My Notebook

My Notebook

4A's Agency Communications Summit 2016
June 8 | Conference
Come meet the most important journalists covering the advertising, marketing and media industries today.
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