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Video and Presentations 

Nancy Hill  

Welcome and Opening Remarks
Nancy Hill, President and CEO, 4A's

 

Chuck Porter  

Chairman's Q and A
Chuck Porter, Chairman, Crispin Porter + Bogusky

 

Bill Koenigsberg  

Chairman of the Media Policy Committee's Address
Bill Koenigsberg, President, CEO & Founder, Horizon Media

 

Keith Weed and Michael Kassan  

CPG Leader Transforms Digitally
Keith Weed, Chief Marketing Officer and Chief Communications Officer, Unilever
Interviewed by Michael Kassan, Chairman and Chief Executive Officer, MediaLink LLC

 

Robert Groves  

Census 2010 Insights
Robert Groves, Director, United States Census Bureau

 

Jason Krebs  

2011 Transformers Program
Jason Krebs, Senior Vice President and Chief Media Officer, Tremor Media

 

Marilyn Mersereau and Miles Young  

Together, We Are the Human Network
Marilyn Mersereau, Senior Vice President, Corporate Marketing, Cisco Systems Inc.
Miles Young, Chief Executive Officer, Ogilvy & Mather Worldwide

 

Communications Planning  

Communications Planning
Scott Hagedorn, Chief Executive Officer, Annalect Group
Jacki Kelly, Global Chief Executive Officer, UM
Joshua Spanier, Director of Communication Strategy, Goodby, Silverstein & Partners
Paul Woolmington, Founding Partner, Naked Communications.
Moderator: Antony Young, CEO, Optimedia US


Transforming Measurement  

Transforming Measurement
Harold Geller, Senior Vice President, Cross-Industry Workflow, 4A's and Managing Director, Ad-ID LLC
George Ivie, Executive Director and Chief Executive Officer, Media Ratings Council, Inc.
Ken Little, Chief Operating Officer, NCC Media
Ron Stitt, Group Vice President, Digital Media, Fox Television Stations, Inc.
Alan Wurtzel, President, Research and Media Development, NBC
Moderator: Greg Kahn, Executive Vice President and Business Development Director, Optimedia US

 

Crowdsourcing  

Crowdsourcing Idea Design
Charles Chappell, Digital and eCommerce Business Leader for Beauty and Grooming, The Procter & Gamble Company
Tim McClure, Co-Founder, GSD&M and Founder and CEO, Mythos Legends and MindMeld Alliance
Ignacio Oreamuno, President, GiantHydra
Moderator: Winston Binch, Partner and Managing Director, Crispin Porter + Bogusky

 

Mobility  

Mobility/Place-Based Business Models
Tim Chang, Partner, Norwest Venture Partners
Chris Cunningham, Co-Founder and CEO, appssavvy
Sean Finnegan, Chief Executive Officer, Geomentum
Eric Shapiro, Chief Executive Officer, Chief Technology Officer and Co-Founder, ArcTouch.
Moderator: Drew Ianni, Founder and President, APPNATION

 

Transforming Measurement II  

Transforming Measurement II
Bill Harvey, Co-Founder, TRA
Gian Fulgoni, Executive Chairman and Co-Founder, comScore, Inc.
Scott Knoll, President, Aperture
Matt O'Grady, Executive Vice President, Media Audience Measurement, The Nielsen Company
Moderator: Geoff Ramsey, Co-Founder and CEO, eMarketer

 

Andrew Bennett  

Transforming Talent Management
Andrew Bennett, Global CEO, Arnold Worldwide

 

David Vladeck  

A Word From Washington
David Vladeck, Director, Bureau of Consumer Protection, US Federal Trade Commission

 

George Bell  

2011 Transformers Program
George Bell, CEO, Jumptap

 

Coltrane Curtis  

Understanding the Transforming Landscape of the Influencer
Coltrane Curtis, Founder and Creative Director, Team Epiphany

 

Arnie Gullov-Singh  

2011 Transformers Program
Arnie Gullov-Singh, CEO, Ad.ly

 

Agency Transformations  

Agency Transformations
Claudia Batten, Chief Operating Officer, Victors & Spoils
Howard Draft, Executive Chairman, Draftfcb
Peter McGuinness, Chairman and CEO, Gotham, Inc.
Duff Stewart, President and Chief Executive Officer, GSD&M
Moderator: Cindy Gallop, Founder and CEO, IfWeRanTheWorld

 

Jeffrey Cole  

Boomer Research
Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School

 

Agency/Advertiser Collaboration  

Agency/Advertiser Collaboration
Michael Roth, Chairman and Chief Executive Officer, the Interpublic Group of Companies
Martin Sorrell, Chief Executive Officer, WPP
John Wren, Chief Executive Officer, Omnicom Group Inc.
Moderator: Brian Perkins, Vice President of Corporate Affairs, Johnson & Johnson

 

TV Programmers  

TV Programmers
Charlie Collier, President and General Manager, AMC
Nancy Dubuc, President and General Manager, History and Lifetime Networks
Marjorie Kaplan, President, Animal Planet and Science Networks
Moderator: Brad Adgate, Senior Vice President and Director of Research, Horizon Media

 

Ken Simon  

The War for the Digital Living Room
Ken Simon, Region Manager, Xbox and MSN Games Microsoft Advertising

 

New Advertising Guidelines  

New Advertising Guidelines
Bob Liodice, President and Chief Executive Officer, Association of National Advertisers Inc.
Carla Michelotti, Executive Vice President and Chief Legal Government and Corporate Affairs Officer, Leo Burnett Worldwide
Eric Mower, Chairman and Chief Executive Officer, Eric Mower and Associates
Lee Peeler, President and CEO, National Advertising Review Council 
and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus
Moderator: Abbey Klaassen, Editor, Advertising Age

 

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
Mobile Media Summit during Advertising Week
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