Talent management, diversity, privacy, and collaboration were among the topics addressed at 4A's Transformation 2011: Making It Happen in Austin, TX.
During the conference, attendees heard thought leaders provide examples and case studies on the changes that are moving the industry forward and how business is improving. Indeed, overall the diverse array of speakers and topics offered a rousing acknowledgement that the advertising industry has survived and is robust.
Official Conference Web site: www.transformation2011.com
Official Conference Hashtag: #transform2011
Download Attendee List, By Attendee Last Name
Download Attendee List, By Organization Name
Research Insights: Observations from the 2011 Transformation Conference
Transformation 2011 focused on today’s top-of-mind topics, including the agency of the future, issues in talent recruitment and retention, crowdsourcing models, boomer technology use, the coming revolution as mobile meets shopper marketing, and what you can learn from agencies that consistently win new business. This 4A's member bulletin focused on aspects of the conference not already well covered in the press, including content from the closed SAMS Workshop for small and mid-sized agencies.