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[Transformation 2010] Transforming the Marketing Enterprise, Larry Light 

Event:
4A's Transformation 2010

Speaker:
Larry Light, President and CEO, Arcature LLC

A few thoughts on how to transform major enterprises from Mr. Light, the pre-eminent management consultant who helped turn around McDonald’s and Nissan.
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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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4A's Discount to Borrell Associates
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