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[Transformation 2010] The Transformation of Media Measurement, Jane Clarke 

Event:
4A's Transformation 2010

Speaker:
Jane Clarke, Managing Director, Coalition for Innovation of Media Measurement

Media measurement is a difficult feat. Jane Clarke Managing Director of the newly formed Coalition for Innovation of Media Measurement (CIMM) presents her mandate to develop innovative set-top box and cross platform tools which have the promise of transforming the media measurement landscape.
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