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[Transformation 2010] The Transformation of Media Measurement, Jane Clarke 

Event:
4A's Transformation 2010

Speaker:
Jane Clarke, Managing Director, Coalition for Innovation of Media Measurement

Media measurement is a difficult feat. Jane Clarke Managing Director of the newly formed Coalition for Innovation of Media Measurement (CIMM) presents her mandate to develop innovative set-top box and cross platform tools which have the promise of transforming the media measurement landscape.
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Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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