Event:Transformation 2010
Speakers:Jim Spaeth, Founding Partner and Chief Strategic Officer, Media Behavior InstituteBill Moult, Founding Partner and CEO, Media Behavior Institute
TouchPoints multimedia measurement: more key input for context planning. The IPA has been reporting on TouchPoints in the UK for years, and now Jim and Bill will share highlights from the Media Behavior Institute's "USA TouchPoints" study.
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Article Start Date3/1/2010
SubjectAdvertising Industry, Data Analysis, Media Buying, Media Planning, Research, Vendors
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