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[Transformation 2010] USA TouchPoints Research Highlights, Jim Spaeth and Bill Moult 

Event:
Transformation 2010

Speakers:
Jim Spaeth, Founding Partner and Chief Strategic Officer, Media Behavior Institute
Bill Moult, Founding Partner and CEO, Media Behavior Institute

TouchPoints multimedia measurement: more key input for context planning. The IPA has been reporting on TouchPoints in the UK for years, and now Jim and Bill will share highlights from the Media Behavior Institute's "USA TouchPoints" study.

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