Remarks at Transformation 2011 by Bill Koenigsberg, President, CEO & Founder, Horizon Media and Chairman, 4A's Media Policy Committee.
Article Start Date3/8/2011
SubjectAbout the AAAA, Advertising Industry, Agency Management, Marketing, Media Buying, Media Planning
Measure Up in 2015!Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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