[Transformation 2011] Transforming Measurement II Panel
Even more ideas on transforming the world of measurement. The special Transformation 2011 breakout panel continues the work of the morning session and dives more deeply into the world of media measurement.
- Bill Harvey, Co-Founder, TRA
- Gian Fulgoni, Executive Chairman and Co-Founder, comScore, Inc.
- Scott Knoll, President, Aperture
- Matt O'Grady, Executive Vice President, Media Audience Measurement, The Nielsen Company
Moderated by Geoff Ramsey, Co-Founder and CEO, eMarketer
NOTE: Approximately the first minute of this presentation was cut off during the recording process. We apologize for the inconvenience.