[Transformation 2011] Agency/Advertiser Collaboration
The Johnson & Johnson CMO challenges agencies to work together for the benefit of all parties.
Panel discussion at Transformation 2011 featuring:
- Michael Roth, Chairman and Chief Executive Officer, the Interpublic Group of Companies
- Martin Sorrell, Chief Executive Officer, WPP
- John Wren, Chief Executive Officer, Omnicom Group Inc.
Moderated by: Brian Perkins, Vice President of Corporate Affairs, Johnson & Johnson