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[Transformation LA 2012] Trading Desks and DSPs 

Using deep dive data insighting to refute John Wanamaker's famous saying ("50%...").

Joe Apprendi, CEO, Collective
JT Batson, President, Mediaocean
Quentin George, Chief Digital Officer, IPG Mediabrands
Josh Jacobs, President, Accuen Media
Brian Lesser, CEO, Xaxis
Kurt Unkel, EVP/GM-Audience On Demand, VivaKi Nerve Center
Moderated by Dave Morgan, CEO, Simulmedia

 

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