For the fourth year in a row, this annual thought-leadership conference, provided top-to-top conversations and idea exchange across the entire advertising community and its transformation, including new technology trends and shifts in the media workplace.
To watch our general session videos for Transformation: The Idea Effect, please visit and subscribe to the 4A's YouTube channel.
If you are looking for Management Practitioners Forum videos, please email the webmaster.Transformation 2013 Videos: Day 1Remarks by Nancy Hill Chris Weil's Opening Conference Remarks New Orleans Mayor Mitchell Landrieu The future is not about the containers of the past: Rishad Tobaccowala Souped Up Truth About AdvertisingO'Toole Awards for Creative Excellence Ad Council lauds the positive effect of the community's creative ideas Transformation 2013 Videos: Day 2 Agency Media Heads Big Agencies, Big Data Meet Big Advertisers The Age of Big Data The death of network television is greatly exaggerated Navigating Change at the Intersection of Technology and Media The death of network television is greatly exaggerated Navigating Change at the Intersection of Technology and Media Mobility Panel TV Content Ideas Internet publishers are committed to making The Idea Effect a reality Trading Data FTC & Government Relations O'Toole Awards for Media Excellence How Chuch and Dwight punches above their weight Geico Transformation 2013 Videos: Day 3Platforms, Publishers and Brands | The search for social ROI Original Research by Rentrak, comScore, and The Intelligence Group Rising Media Agency StarsThe New Digital Currencies: DAA, 3MS, Ad-ID Addressable TV Panel
Article Start Date6/1/2013
SubjectAbout the AAAA, Advertising Industry
Measure Up in 2015!Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More