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Transformation 2013 Videos 

For the fourth year in a row, this annual thought-leadership conference, provided top-to-top conversations and idea exchange across the entire advertising community and its transformation, including new technology trends and shifts in the media workplace.

To watch our general session videos for Transformation: The Idea Effect, please visit and subscribe to the 4A's YouTube channel. 

If you are looking for Management Practitioners Forum videos, please email the webmaster.

Transformation 2013 Videos: Day 1

Remarks by Nancy Hill
Chris Weil's Opening Conference Remarks
New Orleans Mayor Mitchell Landrieu

The future is not about the containers of the past: Rishad Tobaccowala

Souped Up Truth About Advertising
O'Toole Awards for Creative Excellence
Ad Council lauds the positive effect of the community's creative ideas

Transformation 2013 Videos: Day 2

Agency Media Heads
Big Agencies, Big Data Meet Big Advertisers
The Age of Big Data
The death of network television is greatly exaggerated

Navigating Change at the Intersection of Technology and Media
The death of network television is greatly exaggerated
Navigating Change at the Intersection of Technology and Media
Mobility Panel

TV Content Ideas
Internet publishers are committed to making The Idea Effect a reality
Trading Data
FTC & Government Relations
O'Toole Awards for Media Excellence
How Chuch and Dwight punches above their weight

Transformation 2013 Videos: Day 3

Platforms, Publishers and Brands | The search for social ROI
Original Research by Rentrak, comScore, and The Intelligence Group
Rising Media Agency Stars
The New Digital Currencies: DAA, 3MS, Ad-ID
Addressable TV Panel

Transformation 2013

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
Mobile Media Summit during Advertising Week
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