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Videos 

For 2013 and 2014 4A's conference videos, please visit and subscribe to the 4A's YouTube Channel.
Most of our most recent event videos are now being added directly to that channel.
Title Date Subject Views
CreateTech 2013 Videos 10/22/2013 Advertising Industry; Creative; Digital & Interactive; Digital Initiatives 1226
Transformation 2013 Videos 06/01/2013 About the AAAA; Advertising Industry 2368
How Has Cannes Lions Impacted the Way You Think About the Business? 06/21/2012 About the AAAA; Advertising Industry; Agency Management; Creative; Events 5484
What's Your Fondest Memory at Cannes Lions? 06/20/2012 About the AAAA; Advertising Industry 5281
Michael Kassan Interviews Larry King 05/03/2012 Events; Media Buying; Media Planning 3765
Michael Kassan Interviews Bob Sauerberg and Dawn Ostroff 05/03/2012 Events; Media Buying; Media Planning; Publishing 5130
Michael Kassan Interviews Eva Longoria 05/03/2012 Events; Media Buying; Media Planning 5021
Michael Kassan Interviews Ben Silverman 05/03/2012 Advertising Industry; Events; Media Buying; Media Planning 4750
Michael Kassan Interviews Amy Powell 05/03/2012 Advertising Industry; Media Buying; Media Planning 5393
Michael Kassan Interviews Will Arnett and Jason Bateman 05/02/2012 Advertising Industry; Events; Media Buying; Media Planning 5187
Michael Kassan Interviews Tom Freston 05/02/2012 Advertising Industry; Agency Management; Events; Media Buying; Media Planning 4873
Michael Kassan Interviews Robert Kyncl 05/02/2012 Advertising Industry; Digital & Interactive; Events; Media Buying; Media Planning 2071
Michael Kassan Interviews Peter Guber 05/02/2012 Advertising Industry; Events; Media Buying; Media Planning 4525
Michael Kassan Interviews Morgan Spurlock 05/02/2012 Advertising Industry; Events; Media Buying; Media Planning 3092
Michael Kassan Interviews Michael Eisner 05/02/2012 Advertising Industry; Events; Media Buying; Media Planning 4460
[Transformation LA 2012] What’s Keeping You Up At Night? 03/28/2012 About the AAAA; Advertising Industry; Agency Management; Events 3337
[Transformation LA 2012] Content—Content—Content: How Do the TV Networks See the Internet? 03/28/2012 About the AAAA; Creative; Digital & Interactive; Events; Information Technology; Marketing; Media Buying; Media Planning 3355
[Transformation LA 2012] Cool Tech: Huffington Post Streaming Network 03/28/2012 Advertising Industry; Data Analysis; Digital & Interactive; Information Technology; Marketing 3926
[Transformation LA 2012] Attracting Top Talent: Telling Our Story 03/28/2012 About the AAAA; Advertising Industry; Digital Initiatives; Diversity; Events; Human Resources; Public Relations; Recruitment & Retention; Students & Educators 4014
[Transformation LA 2012] Cool Tech: YouTube Channels 03/28/2012 Advertising Industry; Creative; Digital & Interactive; Events; Information Technology; Marketing; Media Buying; Media Planning 2042
[Transformation LA 2012] (Very) Creative Women 03/28/2012 Advertising Industry; Agency Management; Creative; Diversity; Events; Marketing; Recruitment & Retention 3939
[Transformation LA 2012] Strategy Festival Inspire! Program Participant #3 03/28/2012 About the AAAA; Advertising Industry; Account Planning; Creative; Marketing 4588
[Transformation LA 2012] The Relentless Pursuit of Better Ways 03/28/2012 About the AAAA; Advertising Industry; Digital Initiatives; Marketing; Media Buying; Media Planning; Vendors 3234
[Transformation LA 2012] CEO Fireside Chat 03/28/2012 About the AAAA; Advertising Industry; Agency Management; Digital Initiatives; Diversity; Events; Government & Lobbying; Marketing; Media Buying; Media Planning; Recruitment & Retention; Search 3046
[Transformation LA 2012] Transformative Research II 03/28/2012 About the AAAA; Advertising Industry; Marketing; Media Buying; Media Planning; Research; Vendors 3013
[Transformation LA 2012] Reminiscing About Apple and "1984" 03/28/2012 Advertising Industry; Account Management; Account Planning; Agency Management; Creative; Digital & Interactive; Events; Marketing; Media Buying; Media Planning 3035
[Transformation LA 2012] Best of Zeitgeist 03/28/2012 Advertising Industry; Events; Public Relations 3144
[Transformation LA 2012] Advertising Re-imagined 03/28/2012 About the AAAA; Advertising Industry; Digital & Interactive; Events; Information Technology; Marketing; Media Buying; Media Planning; Vendors 3183
[Transformation LA 2012] Transforming College Football 03/28/2012 About the AAAA; Advertising Industry; Events 4117
[Transformation LA 2012] Patent Trolling 03/28/2012 Agency Compensation; Agency Finance; Agency Management; Events; Government & Lobbying 4560
[Transformation LA 2012] Breaking Through (Not Just Cracking) the Glass Ceiling 03/28/2012 About the AAAA; Advertising Industry; Agency Management; Diversity; Human Resources; Recruitment & Retention 3902
[Transformation LA 2012] Strategy Festival Inspire! Program Participant #2 03/28/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Diversity; Events 4486
[Transformation LA 2012] Strategy Festival Inspire! Program Participant #4 03/28/2012 About the AAAA; Advertising Industry; Account Planning; Creative; Events 3925
[Transformation LA 2012] Technology, Data and Social Media: Does It Make Us All Different or All the Same? 03/27/2012 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Events; Information Technology; Search 3316
[Transformation LA 2012] Welcome to LA 03/27/2012 About the AAAA; Advertising Industry; Agency Management; Events; Government & Lobbying 3016
[Transformation LA 2012] Opening Remarks From 4A's Media Policy Committee Chair 03/27/2012 About the AAAA; Advertising Industry; Events; Media Buying; Media Planning 3252
[Transformation LA 2012] Chairman's Address 03/27/2012 About the AAAA; Advertising Industry; Events; Marketing 3168
[Transformation LA 2012] Incoming Chair's Address 03/27/2012 About the AAAA; Advertising Industry; Marketing 3245
[Transformation LA 2012] Data Visualization 03/27/2012 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Events; Information Technology; Marketing; Publishing; Research; Search 3156
[Transformation LA 2012] Cool Tech: Natural User Interface Advertisements 03/27/2012 About the AAAA; Advertising Industry; Digital & Interactive; Information Technology; Marketing 3219
[Transformation LA 2012] Holding Company CEOs Part II: The Insurgents 03/27/2012 About the AAAA; Advertising Industry; Agency Management; Creative; Digital & Interactive; Events; Marketing; Recruitment & Retention 3038
[Transformation LA 2012] Strategy Festival Inspire! Program Participant #1 03/27/2012 About the AAAA; Advertising Industry; Account Planning; Diversity; Events; Marketing 3624
[Transformation LA 2012] High School for Innovation in Advertising and Media (IAM) Update 03/27/2012 About the AAAA; Advertising Industry; Diversity; Events; Human Resources; Recruitment & Retention; Vendors 3211
[Transformation LA 2012] The Future of Creativity 03/27/2012 About the AAAA; Advertising Industry; Creative; Digital & Interactive; Events 3184
[Transformation LA 2012] Trading Desks and DSPs 03/27/2012 About the AAAA; Advertising Industry; Agency Management; Events; Media Buying; Media Planning 3246
[Transformation LA 2012] Transforming a Cable Network 03/27/2012 About the AAAA; Advertising Industry; Events; Media Buying; Media Planning 3273
[Transformation LA 2012] The (Transformative) Value of Social Media 03/27/2012 About the AAAA; Advertising Industry; Digital & Interactive; Events; Marketing 3156
[Transformation LA 2012] Mobility: Will It Ever Transform? 03/27/2012 About the AAAA; Advertising Industry; Digital & Interactive; Events; Marketing; Media Buying; Media Planning 3457
[Transformation LA 2012] Transformative Network Shows 03/27/2012 About the AAAA; Advertising Industry; Events; Marketing; Media Buying; Media Planning 3333
[Transformation LA 2012] The Competitive Edge 03/27/2012 About the AAAA; Advertising Industry; Diversity; Events; Human Resources; Recruitment & Retention 3122
[Transformation LA 2012] Presentation of the 2012 4A's O'Toole Awards for Creative Excellence/TED Ads Worth Spreading 03/27/2012 About the AAAA; Advertising Industry; Creative; Events; Marketing; Public Relations 3118
[Transformation LA 2012] Sustainability as a Transformative Business Imperative 03/27/2012 About the AAAA; Advertising Industry; Agency Management; Events; Public Relations 3936
[SAMS Workshop] Welcome and Opening Remarks 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events 3190
[SAMS Workshop] Technology: Cure or Curse? 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Information Technology 3092
[SAMS Workshop] Agency Culture 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Human Resources; Recruitment & Retention 3452
[SAMS Workshop] Guidelines for Project Work 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; Production & Traffic 3212
[SAMS Workshop] Innovative Business and Revenue Models 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events 3154
[SAMS Workshop] Agency Case Study: Erwin Penland 03/26/2012 About the AAAA; Advertising Industry; Agency Management; Events; Recruitment & Retention 3558
[SAMS Workshop] Shopper Marketing 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Creative; Marketing 3533
[SAMS Workshop] Winning New Business and Sustaining Client Relationships 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3363
[SAMS Workshop] Creativity: The Fuel That Powers Business and Agency Growth 03/26/2012 About the AAAA; Advertising Industry; Agency Management; Creative; Events 3296
[SAMS Workshop] What's Next for Clients and Agencies 03/26/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; Marketing; New Business 3532
Change: the New Agency Search Reality 03/08/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 2839
[4A's Compensation Summit 2012] The Myths and Realities of Incentive Compensation 02/28/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3726
[4A's Compensation Summit 2012] Negotiating Tips and Suggestions 02/28/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 4349
[4A's Compensation Summit 2012] Benchmarks: What Matters? 02/28/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3698
[4A's Compensation Summit 2012] Miles Young: Thoughts on Agency Compensation 02/28/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3514
[4A's Compensation Summit 2012] Revisiting Agency/Client Agreements: The New Basics 02/28/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3915
[4A's Compensation Summit 2012] Summit Key Takeaways and Next Steps 02/28/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3685
[4A's Compensation Summit 2012] Summit Overview 02/27/2012 About the AAAA; Agency Compensation; Agency Finance; Agency Management; Events 3686
[4A's Compensation Summit 2012] The Compensation Imperative 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 4775
[4A's Compensation Summit 2012] Compensation Overview: Challenges and Opportunities 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 594
[4A's Compensation Summit 2012] Lee Clow: Thoughts on Agency Compensation 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 7135
[4A's Compensation Summit 2012] Scope of Work: the Revenue Driver 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 4162
[4A's Compensation Summit 2012] A Compensation Alternative: Nancy Hill 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3939
[4A's Compensation Summit 2012] A Compensation Alternative: Susan Gianinno 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 4076
[4A's Compensation Summit 2012] Talent and Labor-Based Compensation 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 4030
[4A's Compensation Summit 2012] Overhead and the Truth About Efficiency Metrics 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 4299
[4A's Compensation Summit 2012] Tom Carroll: Thoughts on Agency Compensation 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3880
[4A's Compensation Summit 2012] The Profit Imperative 02/27/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 3776
[4A's Compensation Summit 2012] Lee Clow, Chairman and CCO, TBWA Worldwide 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Management; Events 593
[4A's Compensation Summit 2012] Miles Young, Worldwide CEO, Ogilvy & Mather 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Management; Events 628
[4A's Compensation Summit 2012] Dave Lubars, Chairman and ECD, BBDO Worldwide 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 598
[4A's Compensation Summit 2012] Tom Carroll, President and CEO, TBWA Worldwide 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 605
[4A's Compensation Summit 2012] Susan Gianinno, Chairman and CEO, Publicis USA 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 634
[4A's Compensation Summit 2012] Rob Norman, CEO, GroupM Interaction 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 601
[4A's Compensation Summit 2012] Jean-Marie Dru, Chairman, TBWA Worldwide 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 611
[4A's Compensation Summit 2012] Steve Hayden, Vice Chairman, Ogilvy Worldwide 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 618
[4A's Compensation Summit 2012] Matt Seiler, Global CEO, IPG Mediabrands 02/13/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Events; New Business 4201
My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
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