Michael Kassan, Chairman and CEO, MediaLink LLC, interviews the Chairman and CEO of Mandalay Entertainment, Peter Guber. Highlights of this interview were shown during selected interstitial breaks during 4A's Transformation LA 2012.
Article Start Date5/2/2012
SubjectAdvertising Industry, Events, Media Buying, Media Planning
Measure Up in 2015!Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More