Dana Perry, EVP, CFO of BBDO NY, emphasizes the importance of being profitable and reminds the industry that profit is not discretionary, and that being profitable is essential for our shareholders, employees and clients.
Article Start Date2/27/2012
SubjectAbout the AAAA, Advertising Industry, Agency Compensation, Agency Finance, Agency Management, Events, New Business
4A's TransformationMarch 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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