Rick Weber, EVP, CFO, Draftfcb North America and Linda Wu, COO, Draftfcb NY discuss the importance of having a comprehensive scope process and share SOW planning tips and tracking tools.
Article Start Date2/27/2012
SubjectAbout the AAAA, Advertising Industry, Agency Compensation, Agency Finance, Agency Management, Events, New Business
Measure Up in 2015!Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More