AAR Partners' Lisa Colantuono discussed what marketers want from their agencies and shared techniques that will help your agency crack the clutter when prospecting and pitching. Featuring media and entertainment industry securities analyst James Dix, Vice President, Equity Research, Wedbush Morgan Securities Top client marketers share their perspectives on agency selection, marketer business challenges; and key performance indicators; marketer needs/wants, as well as client service expectations.
On May 19, 2009, the 4A’s hosted "Stump the New Business All-Stars," featuring 4A’s agency new business committee leaders Kristen Cavallo, Dave Lubeck, Will Travis, and Kristin Bloomquist Why aren’t you as successful at new business as you should be? What are the most common new business mistakes that agencies make? 7 habits of highly effective RFP responses.
Gain a better understanding of whether the digital services that agencies are developing are in line with what client’s want and need. The 4A's was pleased to host leading agency search consultant Catherine Bension, President and CEO, Select Resources International. In November, 2007, the 4A's hosted another Webinar in its "Tools, Tips, and Tactics" series: "Working With Search Consultants, Featuring Mercer Island Group's Steve Boehler." The 4A's, in conjunction with research firm Millward Brown, conducted an exclusive study of marketer needs, wants, and agency search dynamics. On May 29, 2008 Lorraine Rojek and three RCG clients talked about the importance of clear agency values and culture as well as the leading causes of agency changes. The Webinar featured new business expert Brian Martin, founder, SourceMartin, who has extensive experience at developing and implementing successful agency new business plans at both large and small agencies. | 