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A Complete “How To” Guide for Ad Agencies Implementing the New Industry Online Behavioral Advertising Program 

Every day more and more companies are signing up for the industry’s comprehensive and far-reaching online behavioral advertising self-regulation initiative. Yet questions remain: What are the unique responsibilities for advertising agencies and their clients under the program? How can agencies help advertisers understand and implement the program’s guidelines?

 

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4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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4A's Partner Awards
4A's Discount to Borrell Associates
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