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A Complete “How To” Guide for Ad Agencies Implementing the New Industry Online Behavioral Advertising Program 

Every day more and more companies are signing up for the industry’s comprehensive and far-reaching online behavioral advertising self-regulation initiative. Yet questions remain: What are the unique responsibilities for advertising agencies and their clients under the program? How can agencies help advertisers understand and implement the program’s guidelines?

 

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4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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4A's Data Summit 2015
Feb. 3 | NYC
Save the date for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office.
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4A's CreateTech
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