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Beyond Google: Conducting Research Using 4A's Web-Based Tools 

How can you get to the critical marketing information you need? 4A's can help!

On June 22, 2011, 4A's Senior Vice President for Research Services, Marsha Appel, hosted a guided tour through the extensive set of research tools available to members on the 4A's Web site. Gain insights into how to use the content effectively and learn special tips on how to unearth gems from our business and demographic databases. One hour of your time will give you an edge in mastering competitive intelligence skills.

 

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