On June 22, 2011, 4A's Senior Vice President for Research Services, Marsha Appel, hosted a guided tour through the extensive set of research tools available to members on the 4A's Web site.

The Webinar provided 4A's members with more information on how the BUDDY research demographics database works and, how they can maximize their vital demographics research.

Help equip summer interns and new employees with the research tools and skills they'll need to get the most out of their agency experience.

Fiona O’Donnell, Senior Analyst, Mintel, walks through the history of “green” in America, ending with analysis of what today’s green consumer really wants.