Title: Using Corporate Trade to Enhance Marketing Efficiency
Date: Friday, Oct. 30, 2009
Time: 12:00 PM to 1:00 PM EDT
Host: Media Services Division
Location: Webinar, At Your Own Computer and Phone
Who Should Attend: The 4A’s recommends that agency top management, media decision-makers, account executives and CFOs register for this Webinar.
Pricing: Free (Members only)

The 4A’s is pleased to announce a Webinar entitled: “Using Corporate Trade to Enhance Marketing Efficiency,” Friday, October, 30, 2009, 12:00 PM to 1:00 PM EDT.

Featuring Alan Brown, executive vice president, worldwide media, Active International; Richard Vendig, executive vice president, chief financial & administrative officer, Active International; and Jim Porçarelli, chief strategy officer, Active International, this 4A’s Webinar will walk you through the mechanics of corporate trade, how it works, what the benefits are, address common myths, and highlight ways marketers and agencies can use corporate trade to their advantage.

The discussion will include:

• How corporate trade works and how it has evolved over the last few years
• Why corporate trade should be considered
• What financial and marketing benefits does it provide
• How corporate trade assures the delivery of quality media and other services
• How does a corporate trading company interact with you and your agency (processes and procedures)
• What safeguards exist to ensure that what you planned is what you get
• How can you and your agency use corporate trade to your advantage
• Discussion of common misperceptions.

About the Speakers
Alan Brown is Executive Vice President of Worldwide Media for Active and is responsible for a global team of media specialists who place electronic media for the company’s worldwide client base. With more than 28 years of media experience at Active, as well as at Admerex (Advertising Merchandise Exchange), Alan has created long-standing relationships with the media community and has been instrumental in developing trading products that have become the industry standard.

Jim Porçarelli is Chief Strategy Officer of Active International, responsible for developing and implementing strategic initiatives to help Active and its clients grow their business. With nearly 25 years of advertising and strategic marketing experience from agencies such MediaCom and the former DMB&B (now Publicis), Jim brings a deep understanding of the solutions clients need to extend their brand and reach their target audience.

Richard E. Vendig is Active International's Executive Vice President, Chief Financial and Administrative Officer, and Secretary. Richard oversees the global financial and administrative operations at the Company, and maintains oversight responsibility for risk management, treasury and financial modeling of Active's businesses and all administrative support functions. With more than 35 years financial operations experience with companies such as Grey Advertising, Katz Media Group, Inc., CBI Holding Company, and Ernst & Young, as well as, Board experience serving as a member and the Chairman of the Audit Committee for Curtis Instruments Inc. and as a Board member of British American Business, Richard has an extensive understanding, experience and knowledge of the financial needs of leading corporations.

About Active International
Active International is the global leader in corporate trade, converting excess and other assets into high quality media, marketing and operating solutions. For 25 years, Active has been helping its clients use their assets to fund marketing programs, create cash savings and realize economic benefits that otherwise would not be possible. www.activeinternational.com

Who to Contact: Donna Campbell, donna@aaaa.org; Claire Franks, cfranks@aaaa.org.

System requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer