Are you experiencing technical problems logging in to the Webinar? Call GoToWebinar technical support, (888) 259-8414. Please provide the name, date and time of the Webinar you are participating in.

Title: Social Media Public Relations Strategy: The Advanced Course, Featuring Eric Schwartzman, Schwartzman & Associates
Date: Tuesday, November 24, 2009
Time: 12:30 PM to 1:30 PM EST
Host: Presented by the 4A’s Public Relations Communities
Location: Webinar, At Your Own Computer and Phone
Who Should Attend: The 4A’s recommends public relations practitioners, strategic planners, media strategists, data analysts, account management and business development teams register for this special Webinar.
Pricing: $49 members; $199 non-members

Your press release and the news media coverage they once generated are no longer enough to build visibility and credibility for your brand. Social media has empowered peer-to-peer communications, creating a new state in the sales cycle much further down the funnel toward the sale. Even the most brilliant creative advertisements do little more than entice constituents to search the Web and ask their online social networks if your product, brand or service is all it’s cracked up to be.

Join online communications specialist Eric Schwartzman, for a special hour-long "Socially Speaking" Webinar, Social Media Public Relations Strategy: The Advanced Course, Tuesday, November 24, 2009, beginning at 12:30 PM EST. Eric has advised Boeing, Johnson & Johnson, the U.S. Department of State, the U.S. Marine Corps and Edison International on new media strategy, social media strategy and social media policy, and his presentation will take a deep dive into the overarching principles on which successful new media and social media communications programs are built.

You’ll Learn:

• The difference between new media and social media, and which one should lead
• Why you should stop playing the influence game and democratize your information stream
• The business cases for social media engagement, search engine optimization and Web content management
• How to use social media to build an army of trusted, word-of-mouth ambassadors to spread your message
• Strategies for integrating Twitter, Facebook, YouTube and Flickr into communications campaigns.

About the Speaker

Eric Schwartzman is a senior communications professional with broad experience in online communications, public relations, public affairs and marketing for leading brands, start-ups, non-profits and government agencies.

He helps organizations develop and execute digital communications strategies and has extensive experience integrating emerging information technologies into organizational communications. He has chaired and been the featured speaker at numerous professional conferences, and teaches the top-rated new media and social media communications workshop monthly for the Public Relations Society of America.

Questions? Contact Kipp Cheng, kipp@aaaa.org, 212-850-0720

System requirements:

PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer