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The 4A’s is pleased to announce that the next “Tips, Tools & Tactics” Business Development Webinar Series event will feature marketing consultant Leonora Polonsky, Senior Consultant, Cincinnati Consulting Consortium. Ms. Polonsky will discuss consumer value perceptions and share marketing case studies that illustrate strategies for reframing consumer value perceptions through marketing communications.

Mark your calendar for Wednesday, November 11, 2009, at 5:00 PM (Eastern).

The recession has accelerated fundamental shifts in the way consumers and businesses define value. To some audiences value is defined by price. To other consumers value is defined by functionality, innovation or design. The November 11, 4A’s Webinar discussion will include:

• Proven techniques to improve the value framework of a brand through marketing communications
• Case studies demonstrating marketing strategies and tactics that change a brand’s competitive reference set
• Using price to signal quality
• Creating new language to elevate brand worth
• Selecting the best communication vehicles to communicate the brand’s value message
• Effective reframing methods for your brand

About the Speaker
Leonora Polonsky recently joined the Cincinnati Consulting Consortium following a distinguished career in marketing at Procter &Gamble. Ms. Polonsky has extensive marketing experience across a range of global consumer and commercial businesses. She has been recognized as a “Harley Procter Marketer,” the highest marketing distinction at P&G. Ms. Polonsky is a lead author of P&G’s “Brand Building Framework,” a synthesis of brand-building best practices. She joined the Cincinnati Consulting Consortium, a marketing and operations consultancy comprised of former P&G officers and senior executives, earlier this year.

The 4A’s recommends that agencies and marketers encourage strategists, planners, business development teams and any personnel who are responsible for brand positioning register for this Webinar.

Registration is free. (Your investment is your time and long-distance phone charge when you dial in.)

Questions or comments? Contact Nancy Petri, npetri@aaaa.org, or (212) 850-0761.

Sponsored by the 4A’s Business Development Committee.

Title: Reframing: Building Value Perception Through Consumer Communications, Featuring Cincinnati Consulting Consortium’s Leonora Polonsky
Date: Wednesday, November 11, 2009
Time: 5:00 PM–6:30 PM EST

After registering you will receive a confirmation e-mail containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer