Facebook faces class action suit over inflated video metrics

Revelations in September that Facebook overstated video viewing metrics by as much as 80% has spurred a class-action lawsuit from angry marketers, reports Marketing Dive.

Although Facebook claims that the error, in which users who had not watched a given video for at least 3 seconds were ignored when calculating metrics, did not impact the value or billing of inventory, the plaintiffs contend that these metrics made videos appear vastly more engaging to users than they actually were — causing marketers to steer a higher percentage of their budgets to the more expensive ad units.

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