The 4A’s was founded as a national trade association to represent U.S. advertising agencies. These days, we provide counsel to members on everything from new business to succession planning to media transparency.
In 2015 we added 20+ independent agencies and 15+ holding company agencies to the 4A’s family.Learn More
The average 4A’s agency has been a member for more than 20 years. A dozen agencies can trace their memberships to the core group of 111 founding agencies.Learn More
Virtually all of the large, multinational agencies are members of the 4A’s. But more than 60 percent of our membership bills less than $10 million per year.Learn More
4A’s members are responsible for about 80 percent of the total advertising placed by agencies nationwide.Learn More
4A’S BOARD OF DIRECTORS
The 4A’s has announced that Marla Kaplowitz has been selected as the organization’s new president and chief executive officer. Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A’s board members, led by 4A’s board chair Bill Koenigsberg.
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