Branding & Positioning

Your partners count on you for your branding expertise.
Are you giving your agency’s brand the same attention?

Trends, reports, guidance, insights, and much more,
from 4A’s Research Services, and member agencies and partners.

Mangan Holcomb Adds Harrell as Public Relations Account Executive |

Heide Harrell of Little Rock has joined Arkansas advertising agency Mangan Holcomb Partners as a public relations account executive.

Wildfire Featured in Communication Arts and Lürzer’s Archive

Wildfire, a digitally driven, fully integrated marketing company, is earning international attention in two major publications for designs for Winston-Salem based companies.

Mindshare Launches New Rebranding Effort to Coincide With Culmination of Agency Restructuring |

Mindshare’s rebranding initiative includes the introduction of a new logo and coincides with the completion of the agency’s restructuring announced earlier this year.

Mindshare Announces Major Company-Wide Restructuring

MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and digital services into a full-service marketing agency powered by best-in-class media services.