Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry.

You’ll find all the 4A’s most recent information here.

Nancy Hill Announces Two 4A’s Initiatives Regarding Media Transparency

Marketing & Communications

In this Member Bulletin, 4A’s President and CEO Nancy Hill outlines two new initiatives related to the issue of media transparency.

2016 Schedule of Member Meetings on Transparency

Media Services

A number of meetings have been scheduled to further discuss the issues related to media transparency.

Follow-up to 4A’s Members Regarding Media Transparency and the Recent Ebiquity Report

Marketing & Communications

In her latest follow-up, 4A’s CEO & President Nancy Hill discusses a review of the recent Ebiquity report and invites members to an upcoming Town Hall for further discussion.

Letter to 4A’s Members Regarding Media Transparency and the Recent Ebiquity Report

Marketing & Communications

In her latest communication in the ongoing discussion about media transparency, 4A’s CEO & President Nancy Hill mentions the recent ANA report from Ebiquity and anticipates a more detailed response from the 4A’s.

Letter to 4A’s Members Regarding Media Transparency Reports

Marketing & Communications

In this letter, 4A’s CEO & President Nancy Hill updates members on the latest developments regarding media transparency.

4A’s Statement on Media Transparency and the Recent K2 Report

Marketing & Communications

The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’

Media Services

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

4A’s Transparency Guiding Principles of Conduct

Marketing & Communications

A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.

4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy

Media Services

The 4A’s, ANA and IAB have announced their plans to create a first-of-its-kind cross-industry accountability program designed to fight ad fraud.