Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.

The 4A’s newest book, “Best Practices Guidelines for Digital Media Audits,” is for advertisers that utilize audits as part of their governance approach to managing and monitoring digital media activities.

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released the results of formal inquiries into the consumer data-collection and use practices of seven companies in the online advertising industry.

In a recent meeting, the 4A’s Print Media Committee decided to send a letter to the Association of Magazine Media (MPA) and major publishing companies, urging them to become more transparent and accountable, specifically for digital extensions.

DAA’s Self-Regulatory Program, developed by the nation’s leading media, marketing, and technology companies, provides consumers with a consistent online experience with transparency and choice regarding the collection and use of web viewing data.

Created pro bono by MRM, the “Your AdChoices” campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.