Agency Compensation

Work Hard. Get Paid.

Billing shouldn’t be stressful.
Pitches. Prices. Product. We’ll help take the tension out of those cash convos.
Use our materials and resources. We’ll help you get paid your fair share.

Seven Ways to Create New Revenue Streams

Research Services

Tim Williams of Ignition Consulting Group provides sound advice on ways to create new revenue streams for your agency.

RSW/US Agency New Business Thought Leader Survey Report

This RSW/US report provides perspective from 164 agency executives on questions posed by six agency new business thought leaders. Topics covered include: new business director’s skills and responsibilities knowledge of prospect’s budgets new agency services planned for upcoming year priorities for reinvesting in your agency formal new business plan scope of work vs. scope of […]

Webinar: 2017 Labor Billing Rate Survey Report (LBRSR) Guidance Discussion

On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).

Marketing Procurement, Driver of the Advertising Industry

Brian Wieser of Pivotal Research Group discusses the rise of marketing procurement and its impact on fees and the agency business.

Don’t Work Your “Non-Working” Too Hard

Bruno Gralpois of Agency Mania Solutions provides some perspective on the question of working and non-working spending. There is no generally accepted industry ratio for working to non-working spending and Bruno explains why.

Assumptions Are the Enemy in New Agency Relationships

Research Services

Kerry Glazer of AAR advocates a phased in approach to scope of work and payment structure starting with a three month fee agreement rather than a full year. With regular monitoring a three month review is a good time to set an annual Service Level Agreement.

Understand the New Overtime Pay Rules: 4A’s Information & Guidance Webinar

On July 19th, the 4A’s hosted the “Overtime Rules Change Webinar” which provided information on overtime rules that will become effective on December 1, 2016.

Agency Survey 2016: The Results

Research Services

Check out these results from The Wow Company’s survey of agencies in the UK covering their operational and spending intentions for 2016. Subjects include strategic alliances, key challenges, plans for growth, pitching process, agency metrics, and project valuation.

About Employee Benefits Series: Prevailing Benefits in Agencies

Management Services

A series of regularly updated surveys on employee benefits in agencies.