Brian Wieser of Pivotal Research Group discusses the rise of marketing procurement and its impact on fees and the agency business.
Bruno Gralpois of Agency Mania Solutions provides some perspective on the question of working and non-working spending. There is no generally accepted industry ratio for working to non-working spending and Bruno explains why.
On July 19th, the 4A’s hosted the “Overtime Rules Change Webinar” which provided information on overtime rules that will become effective on December 1, 2016.
Check out these results from The Wow Company’s survey of agencies in the UK covering their operational and spending intentions for 2016. Subjects include strategic alliances, key challenges, plans for growth, pitching process, agency metrics, and project valuation.
A series of regularly updated surveys on employee benefits in agencies.
This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.
The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”
This survey report provides benchmark information related to the adoption of performance evaluations and the dimensions that are most frequently included in client assessment of agency performance.
This four-phase survey series is designed to provide agency management with key financial benchmarks relevant to 4A’s members.