The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Bruno Gralpois of Agency Mania Solutions touts the value of CMOs that are committed to building long-lasting productive partnerships with their agencies. But great relationships depend on a shared commitment and accountability to each other.
Bruno Gralpois of Agency Mania Solutions provides four ways that clients and their agency partners should collaborate to ensure a better working relationship and better outcomes.
McKinsey explores five questions that marketers should consider to keep their agency relationships on the right footing.
The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.
4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.
Attorney Candice Hersh reviews the latest challenges in Master Service Agreements
Bruno Gralpois of Agency Mania Solutions makes the case that clients should be using data to manage their agency relations more effectively. Three critical ways that marketers can use data are determining success KPIs, automating data capture, and establishing dashboard solutions for better oversight and management.
Speculative creative may be an industry staple, but it’s still a divisive issue. Here are some ground rules to use in the event a brand requires spec work for a pitch.
Bruno Gralpois of Agency Mania Solutions explains the top 5 ways advertisers can foster real collaboration between their roster agencies.