Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Account Turnover and Longevity
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Maximizing Client-Agency Relationships

Adding Real-Time Feedback to Agency Evaluations

Bruno Gralpois of Agency Mania Solutions makes the case for the strategic importance of on-going, real-time feedback in client/agency performance evaluations.

The SoDA Report 2017

Research Services

SoDA and Forrester feature research on digital spending trends, adoption of emerging technologies, perspectives on the future of digital, and evolving priorities for both agency leaders and brand marketers.

Conducting Agency Quarterly Business Reviews

Bruno Gralpois of Agency Mania Solutions provides a step by step approach to conducting successful agency quarterly business reviews that will strengthen the work and improve collaboration.

How to Differentiate Your Agency by Applying a Planning Approach

Research Services

Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”

20 Effective Ways to Provide Actionable Creative Feedback

Bruno Gralpois of Agency Mania Solutions explores ways that clients can master the creative review process and have a more productive dialog with their agencies.

WFA Survey of Client Briefing Process

Research Services

The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.

The State of Agency Business Development

Advertiser Perceptions partnered with the 4A’s to query marketers on the current state of the advertising agency business. 77% of respondents believe the role of lead agency is important. Some highlights from the survey include: Agency search methods Agency selection criteria and decision makers Client relationship preferences Marketer procurement practices Emerging agency trends

CMO Average Tenure Drops to 42 months

Research Services

Spencer Stuart’s annual CMO tenure study finds that the average tenure has dropped by 13% over the last two years to 42 months.