The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Bruno Gralpois of Agency Mania Solutions explores ways that clients can master the creative review process and have a more productive dialog with their agencies.
Bruno Gralpois of Agency Mania Solutions outlines how to conduct an effective and smooth agency transition. Here are 10 critical steps to managing a successful client onboarding process.
The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.
Advertiser Perceptions partnered with the 4A’s to query marketers on the current state of the advertising agency business. 77% of respondents believe the role of lead agency is important. Some highlights from the survey include: Agency search methods Agency selection criteria and decision makers Client relationship preferences Marketer procurement practices Emerging agency trends
Spencer Stuart’s annual CMO tenure study finds that the average tenure has dropped by 13% over the last two years to 42 months.
Bruno Gralpois of Agency Mania Solutions touts the value of CMOs that are committed to building long-lasting productive partnerships with their agencies. But great relationships depend on a shared commitment and accountability to each other.
Bruno Gralpois of Agency Mania Solutions provides four ways that clients and their agency partners should collaborate to ensure a better working relationship and better outcomes.
McKinsey explores five questions that marketers should consider to keep their agency relationships on the right footing.
The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.