For the past several years, 4A’s has maintained a cumulative analysis of published agency review/search activity. The Accounts in Review analysis includes:
The last published Account In Review analysis covered full-year 2017. This report, along with all published reports prior to 2017 Year-End can be found in the Account In Review Archive.
The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDS agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.
To get a copy of the latest Year-End Agency Search Consultant Summary contact Matt Kasindorf – [email protected].
The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.
The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.
The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first half of 2014 is provided here.
The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.
The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.
4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.