New Business

We’re proud to support our member agencies in all areas of business development, including prospect assessment, prospecting, virtual pitching, relationship management, agency search consultant interaction and more.

In This Section

Prospect Assessment Learn More Prospect Assessment
Prospecting Learn More Prospecting
Virtual Pitching Learn More Virtual Pitching
Relationship Management Learn More Relationship Management
Agency Search Consultants learn more Agency Search Consultants
Procurement & Finance-Related Learn more Procurement & Finance-Related
SME Advice & Counsel Learn more SME Advice & Counsel
4A’s Resources & Guidance Papers Learn More 4A’s Resources & Guidance Papers

New Business – All Materials

Strategies to Make Your Agency Data-Driven

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

4A’s Guidance Considerations for Working with External Prospecting Resources

New Business is commonly called the ‘life blood’ of an advertising agency, although the strategies and tactics each agency uses to attract new business vary widely. Some agencies focus on relationships with agency search consultants, some on building a solid reputation to help attract inbound inquiries, some on networking events (in-person and virtual), some on […]

RSW/US Agency New Business Report

KEY TAKEAWAYS In 2021, only 28% of agencies said obtaining new business (compared to the previous year) was harder or a lot harder. In 2022, it’s risen to 43%. 32% of agencies said the number of opportunities for new business increased in 2022. In 2021 it was 51%. The top 3 reasons agencies say it’s […]

Agency New Business Report |

RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.

R3 New Business League Global and US – August 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Protected: Metaverse Reality Check with Rori DuBoff |

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R3 New Business League Global and US – July 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

The Best Way for a Client to Brief an Agency

This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.

R3 New Business League Global and US – June 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

R3 New Business League Global and US – May 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

R3 New Business League Global and US – April 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

BenchPress Agency Survey

The Wow Company’s annual survey of independent agency owners in the UK focusing on agency outlook for 2022, biggest challenges, and financial performance benchmarks.

R3 New Business League Global and US – March 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Webinar: New Business Trends and Issues with Russel Wohlwerth |

“New Business Trends and Issues” by Russel Wohlwerth of External View Consulting, was recorded March 2, 2022 at the National New Business Committee Zoom Meeting. In this Webinar, Russel discusses virtual meeting trends today and how to demonstrate creativity without doing executions or a work assignment. Download the presentation here: New Business Trends & Issues with […]

R3 New Business League Global and US – February, 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Are You Ready for a Record Year of Breakups and Honeymoons in 2022?

Agency Mania Solutions’ Bruno Gralpois outlines his top agency wins and breakups of 2021 and identifies eight trends that he sees as a result of such agency-client changes. 

R3 New Business League Global and US – January, 2022

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

R3 New Business League Global and US – December, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

R3 New Business League Global and US – November, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

New Year Outlook | 2022 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

R3 New Business League Global and US – October, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

R3 New Business League Global and US – September, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]