Strategy Festival Archives

The 4A’s Strategy Festival celebrates the strategist community inside agencies and is home to the 4A’s Jay Chiat Awards.

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4A’s Reveals Winners of 2017 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for their strategy on the “Reword” campaign for Headspace.

4A’s Reveals Winners of the Inaugural Inspiration Awards at Annual Strategy Festival

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its inaugural Inspiration Awards, which recognized the work by companies and non-profit organizations who have brought insights to life through the use of both data and qualitative research practices. The winners were announced in New York City at the 4A’s 20th annual Strategy Festival (Stratfest), designed to explore the new frontier in planning, where data and human insight come together to inspire.

Jay Chiat Grand Prix Presentation/Wrap-Up/Close

Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago are presented with the Grand Prix for Kraft Macaroni & Cheese – “Blind Taste Test” Mollie Rosen, EVP, Agency Relations and Membership, 4A’s and Sarah Watson, Global and NY Chief Strategy Officer, BBH New York wrap-up and close StratFest 2016. All of the day’s […]

4A’s Reveals Winners of 2016 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

The 4A’s has revealed the winners of its 2016 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago.

Outside In: VaynerMedia CEO Gary Vaynerchuk in Conversation with Mashable’s Kerry Flynn

Kerry Flynn, Business Reporter, Mashable interviews Gary Vaynerchuk, CEO, VaynerMedia on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

“But what is the Internet?”From Virginia Heffernan

Virginia Heffernan, Journalist and Author “Magic and Loss” presents “But what is the Internet?” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Jay Chiat Case Study Presentation: Regional Strategy “Taking Back New York”

Jay Chiat Regional Strategy Gold Winners, BBH New York present case study for Seamless “Taking Back New York” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Pick of the Litter Presentation From Zorayma Guevara

Jamie Power, Managing Partner, Modi Media presents “Bringing the Power of Data to Television” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Bringing the Power of Data to Television from Jamie Power

Jamie Power, Managing Partner, Modi Media presents “Bringing the Power of Data to Television” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Jay Chiat Case Study Presentation: Nonprofit “Advantage Humans”

Jay Chiat Nonprofit Gold Winner, DDB Chicago presents case study for American Cancer Society “Advantage Humans” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Planning Plot From Ken Muench

Ken Muench, Chief Marketing Strategy Officer, Yum! Brands, Inc. presents “The Planning Plot” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Going Beyond Stereotypes: Gender, Diversity & Family Life Panel Moderated by Ed Cotton

Ed Cotton, Director of Strategy and Innovation, BSSP moderates the “Going Beyond Stereotypes: Gender, Diversity & Family Life” panel on Day 2 of StratFest 2016. Panelist: Suresh Nair, Global CSO, Grey Wanda Pogue, CSO, Saatchi Kelsey Hodgkin, EVP, Group Strategy Director, Deutsch All of the day’s sessions can be viewed on our 4A’s YouTube Channel.